Market Growth Strategist

2 weeks ago

Naples FL United States Top Provider Full time

Top Provider offers a streamlined process to help buyers narrow down options and find solutions efficiently. With a focus on matching buyers with tailored solutions, we save buyers time, money, and effort by understanding their needs and goals.

As we continue to expand, we’re looking for a talented individual to help us scale our categories and enhance our market presence.

Top Provider is seeking a motivated and results-driven analyst to join our fast-growing team in Naples, FL. Our clients are business professionals seeking customized quotes from leading providers of solutions. As a Market Development Analyst, you will help us expand our platform to new categories in need of a better buying process.

Key responsibilities for this roll include diving into new B2B categories to spot promising opportunities, identifying what sets each category apart, and pinpointing top providers who would make valuable partners. The analyst will design engaging, guided questionnaires for landing pages to help buyers find the best solutions, continually refining these forms based on what’s driving conversions. Crafting compelling ad copy for ad campaigns will also be central to the role, along with structuring strategic ad groups for focused messaging. The success of this role will be measured through category growth, campaign engagement, and conversion rates, with regular updates provided to keep the team aligned as we roll out new categories.

This is a full-time, in-office position, offering close collaboration with the Top Provider team. Join us to help drive vendor success and take your career to new heights in a supportive and entrepreneurial atmosphere.

Position Overview:

We are seeking a highly motivated individual adept in research, copywriting, and Search Engine Marketing (SEM) advertising to join our team. The candidate will:

  • Research and identify promising new B2B categories for expansion.
  • Document research for the team to look over and better understand category.
  • Develop guided request landing page forms with objective and relevant questions that demonstrate TopProvider’s expertise to buyers and sellers.
  • Create compelling ad copy, including headlines, descriptions, sitelinks, and images for targeted SEM campaigns.
  • Progressively understand indicators and factors of category success and failure as we rapidly rollout new categories to make informed decisions on future categories.

Key Responsibilities:

Category Research & Development:

  • Identify potential new categories by analyzing market trends and demand.
  • Deeply understand each category to determine key differentiators and value propositions.

Landing Page & Content Creation:

  • Design and craft engaging guided questionnaires for landing pages to filter and match buyers with suitable providers.
  • Iterate on our guided request form based on conversion data.

Provider Identification:

  • Research top companies within each category for potential partnerships.

Ad Copywriting & Campaign Support:

  • Create compelling ad copy, including headlines, descriptions, and sitelinks, for various advertising platforms.
  • Organize keywords into strategic ad groups to support targeted messaging in campaigns.

Collaboration & Reporting:

  • Provide regular updates on category performance as we roll out new categories.

Qualifications:

  • Bachelor’s degree
  • Proven experience in market research, content creation, and/or ad copywriting.
  • Strong analytical skills with a data-driven approach to decision-making.
  • Excellent copywriting skills with the ability to produce engaging and informative content

Preferred Qualifications:

  • Experience in B2B marketing or lead generation industries.
  • Familiarity with digital advertising platforms (e.g., Google Ads, Microsoft Ads, LinkedIn Ads).

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