Senior Marketing Communications Consultant

3 weeks ago

Chicago IL United States Caterpillar Full time

Career Area:

Marketing

Job Description:

Your Work Shapes the World at Caterpillar Inc.

When you join Caterpillar, you're joining a global team who cares not just about the work we do – but also about each other. We are the makers, problem solvers, and future world builders who are creating stronger, more sustainable communities. We don't just talk about progress and innovation here – we make it happen, with our customers, where we work and live. Together, we are building a better world, so we can all enjoy living in it.

Cat Digital is the digital and technology arm of Caterpillar Inc., leveraging the latest technologies to build industry leading digital solutions for our customers and dealers. With over 1.5 million connected assets worldwide, our teams use data, technology, advanced analytics, telematics, and AI capabilities to help our customers build a better, more sustainable world.

Job Summary:

The Marketing & Brand (M&B) division is hiring a Content Strategist who will focus on three key areas: Content Strategy & Platform Management, Regional Content Marketing, and Social Media Strategy & Activation. Working together with the team, this position will play a key role in content strategy across different channels. As a part of our global team, this customer-focused, innovative thinker will also work together with corporate and Business Unit marketing teams to ensure strategic alignment and coordination for Brand amplification opportunities.

What You Will Do:

  • Lead and manage a portfolio of projects and initiatives that shape the future of brand content connected to cat.com, editorial/blog content, social media, and more.
  • Establish and manage a global framework for formulating content strategies and tactical plans, as well as developing and publishing content.
  • Guide team on mar-tech capabilities and content platform opportunities as available within Caterpillar.
  • Develop marketing communication plans for both internal and external audiences, sharing relevant brand content effectively.
  • Regularly utilize global metrics to drive actionable insights and recommend enhancements to content strategies.
  • Assist with content creation, reviews and approvals ensuring all materials fit with the brand voice and strategy.
  • Support campaign creative asset development including messaging, creative look and feel, approvals, BU connection, dealer kit assets, and translations.
  • Manage key stakeholder relationships including internal Caterpillar, dealers, and agency suppliers.
  • Evolve and expand our content marketing strategies by identifying new opportunities and tactics beyond current efforts.
  • Develop and communicate a content customer experience strategy and vision which guides the efforts of all M&B content and social media efforts.

What You Will Have:

Customer Focus: Knowledge of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions.

Collaborating: Knowledge of collaborative techniques; ability to work with a variety of individuals and groups in a constructive and collaborative manner.

Creativity: Knowledge of the approaches, tools, and techniques for promoting creative, original thinking.

Effective Communications: Understanding of effective communication concepts, tools and techniques.

Relationship Management: Knowledge of relationship management techniques; ability to establish and maintain healthy working relationships.

Strategic Thinking: Knowledge of the importance of "big picture" thinking and planning.

Vendor/Supplier Management: Knowledge of external provider management processes.

Promotion and Marketing Communications: Knowledge of different promotional and marketing communication techniques.

Considerations For Top Candidates:

  • Minimum of 6-8 years in roles leading/managing marketing, content and social media efforts.
  • Experience with social media marketing including channel strategy, engagement, and content optimization.
  • Experience working with a global, matrixed organization.
  • Demonstrated experience leading, deploying and enhancing successful customer-facing websites or comparable digital channels.
  • General understanding of the technical aspects of digital marketing channels.

What You Will Get:

Working with a Fortune 100 leader, you can build your career on a global scale and take advantage of development opportunities with emerging technologies. We’ve created an inclusive environment for you to explore your passions, make an impact and do the work that really matters. Join Us.

Additional Information:

Flexible hybrid work environment

About Caterpillar

Caterpillar Inc. is the world’s leading manufacturer of construction and mining equipment. For nearly 100 years, we’ve been helping customers build a better, more sustainable world.

Relocation is available for this position. Visa Sponsorship is not available for this position.

Posting Dates:

November 22, 2024 - December 1, 2024

Any offer of employment is conditioned upon the successful completion of a drug screen.

EEO/AA Employer. All qualified individuals - Including minorities, females, veterans and individuals with disabilities - are encouraged to apply.

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