Media Data Analyst

3 weeks ago

Minneapolis, United States Marketing Architects Full time

Media Data Analyst

Location: Remote

Hey statistics savants and math wizards - analyze this: can you look at a haystack of data and tease out the needles of insight? Are you knowledgeable about data inall stages of its life from collection to analysis? Do you relish a future brimming with big data, AI, and machine learning? If you are ready for an opportunity to tell stories with data that drive multimillion-dollar advertising decisions, then this is the opportunity you have been waiting for.

We're an All-Inclusive television advertising agency with our home base in Minneapolis. However, you canwork from anywherethat works for you, including cities like Chicago, Atlanta, New York, Austin, Portland, and more.

ROLE OVERVIEW
This is an advanced-level position that reports to the Sr Director of R&I. This role is important because it supportsmany cross-functional teams within the company.

Your responsibilities will include:
  • Monitoring, forecasting, & communicating accurate (+/-10%) clearance trends across campaigns and the TV landscape (daily, weekly, monthly,etc)
  • Producing media insights and recaps
  • Producing performance & budget scenarios
  • Maintenance and advancement of media strategies (find the floor, booking strategies, holiday rate reductions etc.)
  • Producing landscape clearance trends & guides
  • Maintenance and advancement of tools and workflows. "Technology First" (automated wherever possible)
  • Executing research & analysis
  • Providing insights from industry research
  • Analyzing & modeling industry trends (clearance, forecasting, viewership)
  • Implement predictive modeling processes (machine learning, decision intelligence)
  • Surfacing actionable insights through data exploration
  • Working with cross-functional teams to implement data visualization (utilizing Domo, Tableau, etc.)

QUALIFICATIONS
  • 2+ years of data science or advanced data analysis experience, preferably in a role related to TVadvertising.
  • Degree in operations research, applied math, analytics, statistics, or similar quantitativefield.
  • Experienced using Excel to clean, manipulate, analyze, and visualizedata.
  • Proficient programming in SQL and at least one additional programming language (R, Python, SAS, etc.)
  • Confident in dialogue and able to debate data discovery insights.
  • Expert-level skills in at least one data visualization tool (Tableau, Domo, RAWGraphs, etc.)
BENEFITS OVERVIEW
We offer rewarding careers that encourage growth while providing industry-leading benefits including 100% employer-paid medical and dental benefits, plus vision, disability, 401(k) matching, parental leave, paid time off and paid holidays. Employees also receive an annual office supply allowance, monthly internet stipend, and employer-paid cell phone. And we offer frequent opportunities to connect virtually and in-person with our fully remote team.

COMPANY OVERVIEW
Marketing Architects is an All-Inclusive TV agency that rebuilt the traditional agency model to help brands drive profitable growth. Founded in Minneapolis, Marketing Architects has spent 25 years building homegrown technology to solve TV's pricing, measurement and scale challenges.

It's not easy work, but it is rewarding. If you're up for the challenge of your career, let's talk.

#LI-Remote

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