Digital Media Senior Director,

3 weeks ago

Minneapolis Minnesota, United States Merkle Full time
Job Description

Location is flexible - opportunity to work remotely,

Preference for Midwest talent.

The Digital Media Senior Director (Retail Media Monetization) will be the go-to Retail Media Network expert, leading strategic management of a retail media network (RMN) engagement as well as growth for New Stream Media. You will act as the central hub of collaboration and retail media expertise across several departments/resources including senior level colleagues at dentsu, leading decision making with an eye for driving profitable innovation on behalf of your RMN client. You will work directly with senior level business leaders at your RMN client, in an embedded team model. You will translate media-led strategies into actionable business insights for your Retail Media Network client. You will be responsible for monetization and go to market strategy, roadmap initiatives and planning for innovation, organizational ways of working design, and B2B2C strategy. You will contribute to New Stream Media product and solution development and business strategy. This is a position ideally for someone with experience in the Retail Media Network, eRetail, and/or consumer packaged goods segment. You will lead a team of direct reports and indirect reports (through a matrixed organization) and report into a VP.

New Stream Media is dentsu's specialty retail media practice that is purpose-built for retailers that are building, scaling, and managing retail media network (RMN) businesses. We are a services-based business that provide our RMN clients teams in media sales, account management, media planning and activation, audience strategy and analytics, creative, and billing. We are flexible in our operating models with clients – staffing embedded in-house teams as well as in strategic consultation. We are end-to-end experts from consulting through to activation and have been doing this work at scale longer than any other agency partner.

You will:

Lead the development and execution of market strategies for eRetail channels, with experience with B2B2C market dynamics in retail media

Own and manage monetization tools for your retail media network client like a rate card, margin tracking, and business case forecasting

Develop strategic roadmaps and test plans, orchestrating across all functional groups to ensure holistic management and delivery

Translate objectives from client and account leadership into strategy and tactics for eRetail channels.

Demonstrate eRetail thought leadership by developing and delivering client-facing materials, such as presentations, Point of Views, business cases, and playbooks.

Work with Retail Media Network client teams to identify and understand their needs, campaign performance, and opportunities to grow the New Stream Media relationship.

Provide management and coaching of Managers and Analysts supporting your account; managing task execution and timeline requirements, strategic guidance, and constructive feedback to aid in their growth in their core functional areas or responsibilities. Oversee performance evaluations and feedback.

Monitor and share industry news, online marketing trends, industry tools, and internal cross-team insights

Support growth / sales efforts for New Stream Media

Consult with individual capability teams to ensure best practices are being used and to brainstorm new approaches to achieving client goals

Mastery of all Campaign Management and Planning & Optimization functional responsibilities

Deliver against functional responsibilities in a strategic and self-guided manner, on high volume of accounts, larger scale client/Media programs

Deliver consultative messaging (both written and verbal) to senior leaders in an articulate and strategic manner

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