Director of Marketing

2 weeks ago

Alexandria, United States APCO International Full time
Job DescriptionJob DescriptionThe Association of Public-Safety Communications Officials (APCO) International has an exciting opportunity in our Marketing & Communications Department as the Director of Marketing & Communications. This position is located at APCO Internationals Alexandria, Virginia office.

APCO International is the worlds oldest and largest organization of public safety communications professionals and supports the largest U.S. membership base of any public safety association. It serves the needs of public safety communications practitioners worldwide - and the welfare of the general public as a whole by providing complete expertise, professional development, technical assistance, advocacy and outreach. Our members manage, operate, build and support public safety communications systems for law enforcement, fire, emergency medical and other public safety agencies.

The Position:
The Director of Marketing & Communications oversees the strategic development and execution of all communication initiatives, including media relations, social media, marketing, and brand management. Leads APCO's efforts in enhancing its visibility in emergency communications, ensuring effective delivery of content to members. Formulates and implements strategies to promote organizational programs and services, while also providing communication guidance to staff and members. Manages communication plans, budgets, promotional materials, and the association's online presence.

Reports to: Chief of Staff

Essential Job Tasks:
The following are general descriptions of the essential job tasks of the position. Other related tasks may be assigned as necessary and appropriate.

  • Supervises the activities of APCOs marketing and communications team and oversees all marketing and communications that includes APCOs web presence, email communications, direct mail, social media and media relations
  • Develops and maintains relationships with external partner organizations and media to promote the association's policies and programs
  • Drafts and edits press releases consistent with APCO messaging
  • Works with senior staff on issues having potential impact to the association to create communications strategies
  • Oversees all marketing campaigns, evaluates effectiveness and identifies market segments that will drive the growth of the association
  • Ensures consistent branding for all APCO products and collateral
  • Manages various consultant and vendor relationships
  • Prepares department budgets
  • Serves as liaison with assigned committees
  • Manages all public relations and press inquiries
Minimum Required Education and Experience:
  • Bachelors degree in marketing, communications, journalism, public relations or related field or equivalent experience is required
  • Background in policy, nonprofit, and/or advocacy focused associations is preferred
  • 8-10 years relevant experience in communications and marketing with demonstrated success
Preferred Qualifications:

  • Proven success in building and cultivating key relationships and meeting strategic goals
  • Comprehensive knowledge of the principles, practices and procedures of media, public, and community relations
  • Outstanding oral, written and presentation skills
  • Proficient with editing and AP style
  • Demonstrated abilities in developing strategic communication plans
  • Proven ability to be creative in identifying and executing media opportunities as well as managing successful social media campaigns
  • Demonstrated success in marketing (including data-driven email marketing effectiveness) and brand management
  • Strong project management, collaborative, analytical, and organizational skills
  • Strong presence and credibility and demonstrated abilities in crisis communication
  • Proficiency in office productivity software, content management systems, association management systems, email marketing services, and social media platforms

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