Senior Manager, Omni-Channel Digital Marketing

2 weeks ago

Salt Lake City, United States Myriad Genetics Full time

Myriad Genetics is seeking a Senior Manager of Omni-Channel Digital Marketing and Technology to join the Enterprise Marketing Team. Reporting to the Senior Director of Enterprise Digital Marketing, this role will lead the development, execution, and measurement of digital strategies to drive Myriad's growth through and optimize its digital presence.

  • You will partner with numerous departments and functions, including business unit marketing teams, to translate business objectives and customer insights into best-in-class digital strategies across digital paid, owned and earned channels, including Myriad websites.
  • You'll lead a cross-disciplinary digital marketing team of strategists, analysts, creatives, and web developers to bring these digital initiatives to life in line with best practices.
  • You will directly manage a team of SMEs with goals and influence and model best in breed work.
  • You are comfortable and experienced in working with stakeholders of various disciplines and levels and are constantly seeking new insights and perspectives to better shape your strategies.

Responsibilities

  • Use business goals and customer insights to deliver compelling digital strategies for high-priority enterprise growth initiatives, including upper-funnel awareness campaigns, web experiences, and lead generation efforts.
  • Collaborate across business units, to support the development of digital marketing strategies and deliverables that support key business goals. Identify synergies of strategy and spend.
  • Lead omni-channel team in strategy, planning, implementing, and measuring digital marketing initiatives across the enterprise, including paid /earned and owned strategies: lead generation, conversion rate optimization, social media marketing, search engine marketing, and search engine optimization programs, and other Omni-channel tactics.
  • Partner with business unit marketers, brand managers, and creative team members to ensure digital creative, messaging, consumer journey, and strategy is compelling, consistent, and aligned to digital best practices.
  • Collaborate with marketing analytics partners and teammates to establish performance goals, measurement strategies, and dashboards for digital marketing and lead generation efforts
  • Manage digital marketing resources in designing and implementing artifacts, including frameworks and playbooks, to promote consistent methods for digital strategy development and measurement across the enterprise.
  • Lead agency resources, as needed, to deliver digital campaigns, creative and measurement plans that are aligned to clear strategies, objectives, and best practices.
  • Influence, onboard, and manage technology and access in review, retire, or renew marketing, reporting, commercial, and advertising technology.
  • Lead and be a trusted voice in privacy standards and uses in best-in-class privacy forward technology, protocols, and processes to advance modern digital marketing while being privacy forward.
  • Support budget planning and management.
  • Foster growth and career development of the team.

Requirements

  • Deep experience in B2B and B2C digital advertising omni - channels, paid, earned, and owned.
  • Deep experience in enterprise level technologies leveraging (Salesforce, Adobe Suite).
  • Deep experience in all funnel levels stages of omni-channel campaign including performance across a variety of marketing channels: SEO, paid search, programmatic display, paid social, affiliate, prospecting email, CTV, and rich media.
  • Deep experiment in managing and driving digital marketing agency efficiency, including enterprise-wide contracts, negotiated pricing,
  • Must "reach across the aisle" to develop comic standards, driving best-in-class omni channel digital marketing effort and optimizations.
  • Must have excellent track record in managing people, hiring, and inspiring top bench talent.
  • Must stay atop of industry and omni channel trends and elevate privacy forward opportunities.
  • Experience in AdTech stacks (DSPs, Meta, Google - GAW, GTM, GA4).
  • Experience in MarTech stacks (Bitly, Looker, Tableau, Adobe Suite).
  • Experience in first party data and CDPs.
  • Deep experience in Marketing Automation and feature sets of: CRM - Salesforce, including AI/ML features and lead scoring models.
  • Communicating and presenting to executive, colleagues, and constituents.

Qualifications

  • Bachelor's degree required
  • 10+ years of progressive experience in developing, implementing, and measuring digital marketing programs and the supporting marketing technology.
  • Industry experience in healthcare, pharma, biotech.
  • Demonstrated track record in leading multi-channel digital marketing campaigns, including creative, messaging, and analytics components, and search engine marketing, optimization programs, to drive business objectives.
  • Demonstrated experience in analyzing marketing data and transforming it into insights that optimize marketing strategies.
  • Demonstrated experience in designing, implementing, and optimizing best-in-class web experiences, including demonstrated knowledge of UX, design, and CRO best practices
  • Expertise in leading by influence and successful cross-team collaboration, including ability to manage input from multiple stakeholders.
  • Exceptional verbal and written communication skills.


EEO

We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. In hiring and all other employment decisions, we prohibit discrimination and harassment on the basis of any protected characteristic, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. In accordance with applicable law, we make reasonable accommodations for applicants' and employees' religious practices and beliefs, as well as any mental health or physical disability needs.

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