EVP of Marketing

2 weeks ago

New York NY, United States Robert Half Full time

DescriptionESSENTIAL FUNCTIONS• Develop, establish and maintain effective student recruitment (primarily college graduates andmature young professionals) strategies for achievement of student acquisition targets.• Includes team management, setting individual goals, evolving review mechanisms, motivationand ensuring cost budgets are met pertaining to student enrolment.• Generate required enquiry base.• Online: To plan web/online strategies in concert with marketing and implement the same. Keymetrics include time to market and in process time through the admissions funnel. Keep updatedand clued into emerging online trends and vociferous consumer of online media. Maintainexpertise in use of web as a medium to fulfil business objectives.• Communications and Events: To plan PR and related strategies and facilitate implementation ofthe same to optimize student recruitment Key metrics include coverage, monetary value andfootfalls/enquiries and conversion.• Build and reinforce brand objectives.• Critical responsibilities include admissions activities to deliver short term and long-termbusiness objectives:Ø Delivery on AOP (Annual Operating Plan) numbersExecutive Vice President of Admissions & MarketingØ Market expansion and market share growthØ Product management: Healthy product portfolio mix, roll out, product wise revenue andprofitabilityØ Engagement with functional teams and academic teams• Create complete Admissions Tool mix: STP (Segmentation-Targeting-Positioning), Tools at eachstage of funnel, CRM planning, Admissions Campaign planning & execution, On Ground andOnline Events, Market intelligence management, Mature counselling to students, Scriptmanagement and adhering to regulatory requirements for admissions.• Understand consumer behavior (prospective students), generate insights and convert them intowinning propositions product propositions.• Production: To design and produce essential admissions collaterals in collaboration withMarketing department.• Operations: Ensure efficiencies, productivity and effectiveness of the Admissions department onan overall basis. Key metrics include: a) adherence to budgets, savings & b) Turnaround Time c)Funnel Process time d) Lead generation & conversion metrics• Ensure in-depth market intelligence so that student orientation can beoperationally addressed.• Identify sources and avenues to reach qualified students who apply to United States MedicalSchools and who are not accepted. Identify new sources of potential students based on a rigorousRequirementsStudent recruitmentJob typePerm

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