Specialist, Brand and Communications

3 weeks ago

Spartanburg SC United States Milliken & Company Full time

COMPANY OVERVIEW

Milliken & Company is a global manufacturing leaderwhose focus on materials science delivers tomorrow's breakthroughs today. Fromindustry-leading molecules to sustainable innovations, Milliken creates products thatenhance people's lives and deliver solutions for its customers and communities. Drawing on thousands of patents and a portfolio with applications across the textile, flooring, chemical and healthcare businesses, the company harnesses a shared sense of integrity and excellence to positively impact the world for generations. Discover more about Milliken's curious minds and inspired solutions at milliken.com and on Facebook, Instagram, LinkedIn and Twitter.

POSITION TITLE

Specialist, Brand and Communications (Content Development)

POSITION OVERVIEW

As a key member of our Content Team within our Marketing Services Brand and Communications group, you will create marketing content for Milliken and Company and its Businesses while supporting the brand directly on social media through publishing, channel management, and engagement. This team is a key contributor in creating content that builds brand and helps drive demand generation.

You will create, or enable the creation of, short and long form content for Milliken. Examples could include social media posts, blogs, copy for print marketing collateral, ad copy, and web copy to support and align with corporate and Business marketing plans. You will bring a high-level of creativity to your work to execute strategies and briefs in a way that elevates our brand and drives demand. You will work cross-functionally with members of Marketing Services such as PR, Web, and Creative Services teams to execute deliverables that align with larger strategies.

In collaboration with the Marketing Services Brand and Communications team, you will be responsible for managing social media profiles representing Milliken & Company and its Businesses. This could include updating profile creative, scheduling posts, procuring content approvals with Businesses, and monitoring channel activity.

We want you to challenge us with industry-leading creative content ideas and demonstrate curiosity and passion for the power of brand to drive demand to achieve company objectives. Success in this role is driven by a strong ability to translate complex topics into effective, engaging, and easily understandable content. You will be challenged daily, supported by an enthusiastic team, and recognized for great work.

JOB RESPONSIBILITIES

  • Create and coordinate content development for our enterprise level North America social media channels based on set strategies.

  • Identify new content opportunities for the enterprise in alignment with Corporate and Business annual marketing plans.

  • Operate within social media management platform to manage social media profiles, on behalf of Milliken, including the regular optimizations, publishing/scheduling content, community engagement, and monitoring.

  • Collaborate with the Brand and Communications Content Team to ensure brand cohesiveness is reflected in deliverables.

  • Assist with in-person event coverage and content curation for social media.

QUALIFICATIONS - REQUIRED

  • Bachelor's Degree from an accredited college or university

  • 3 years of proven success in a role with skills in either content creation or copywriting

  • Ability to demonstrate creativity in work product

  • Experience in the creation of both long and short form content

  • Experience in a role using social management platform such as Brandwatch, Falcon, or Sprout Social, is a plus

  • Experience working in an administrative capacity on social media on behalf of a brand

  • Attention to detail and outstanding organizational and communication skills

  • Must collaborate well and enjoy working within a team

  • Highly organized planner with the ability to work on several large-scale projects simultaneously

  • Ability to change course quickly while still maintaining integrity of work product

  • Ability to impact decisions through formal and informal influence, and create alignment between teams

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