EXECUTIVE OFFICER, MARKETING

Public Transportation Services Corporation (PTSC)PTSC is an equal employment opportunity employerNon-Represented EMPLOYMENT OPPORTUNITYBulletin No:005070-002Job Title: EXECUTIVE OFFICER, MARKETINGSpecialty: Closing Date: Open Until FilledSalary Grade: HBBSalary Range: $167,232 - $208,790 - $250,328External/Internal: EXTERNALOpen Until Filled openings may be closed at any time without notice.
At Will**
Other Info: This bulletin is posted to establish or add to a Qualified Candidate Pool(QCP)Basic FunctionProvides executive direction for the development of all department goals and objectives and sets the strategic direction for the agency with regards to Marketing; responsible for providing executive direction for the overall management of the department, including development of the annual budget, staff development, and the successful execution of all marketing efforts.Example Of DutiesLeads Marketing department′s strategy development and execution; aligns department goals with agency goalsOversees the development and management of the Metro brandLeads the development and execution of the agency′s social media strategyDirects efforts to secure and expand external advertising revenue for Metro′s present and future properties and assets, Metro-sponsored activities and events, or special projects as directed by the Metro Board of DirectorsCollaborates with Communications leadership and Chief Communications OfficerLeads the Marketing Department′s budget development and management, including proactively evaluating and optimizing resources on an ongoing basisAnalyzes the department′s operations to identify successes and areas for improvement, and modifies processes as necessary to provide a clear path for the team to be successful and to ensure alignment with Metro's mission and goalsDirects the development and implementation of work plan goals, objectives, policies, procedures, and work standards for assigned function, and monitors progressConsults with and recommends to Metro management, Board of Directors, and municipal and transportation officials on the direction, progress, preparation, and funding of customer related policies and programsDevelops and directs coordination of marketing and promotional programs and policies, including negotiating contractual agreements with private entities, as well as other public agenciesManages and executes advertising contractEstablishes and maintains relationships with Metro Board members and their staff; regional and local elected officials; and business, professional, civic, government, and community groups regarding Metro plans, policies, programs, and services to build trust and foster marketing strategies and initiativesDirects the development of extensive customer-related and/or marketing programs and studies, including evaluations of existing and proposed services, costs, productivity, cost-effectiveness, and service area impactProvides support for all internal and external marketing partnersLeads Metro′s marketing participation in regional and external events, activities, and functionsLeads department′s participation in and management′s responses to internal and external investigations related to department-specific mattersPrepares and presents written and oral reports to Board members, Metro management, government officials, key stakeholders, community groups, and the general publicRepresents Metro before public officials, private entities, professional, civic, governmental groups, and community and special eventsRecruits, supervises, and evaluates assigned staff; manages staff human resources issuesCommunicates Metro's safety vision and goals; oversees the implementation of agency and departmental safety rules, policies, and procedures; and maintains accountability for the safety performance of all assigned employees.Contributes to ensuring that the Equal Employment Opportunity (EEO) policies and programs of Metro are carried outMay be required to perform other related job dutiesRequirements For EmploymentA combination of education and/or experience that provides the required knowledge, skills, and abilities to perform the essential functions of the position. Additional experience, as outlined below, may be substituted for required education on a year-for-year basis. A typical combination includes:EducationBachelor′s Degree in Business, Public Administration, Public Policy, Marketing, Communications, or a related field; Master′s Degree in a related field preferredExperienceEight years of relevant senior management-level experience in customer relations; marketing; or policy development communications or public affairsCertifications/Licenses/Special RequirementsA valid California Class C Driver License or the ability to utilize an alternative method of transportation when needed to carry out job-related essential functionsPreferred Qualifications
Preferred Qualifications (PQs) are used to identify relevant knowledge, skills, and abilities (KSAs) as determined by business necessity. These criteria are considered preferred qualifications and are not intended to serve as minimum requirements for the position. PQs will help support selection decisions throughout the recruitment. In addition, applicants who possess these PQs will not automatically be selected.
The following are the preferred qualifications:Experience developing, implementing, and leading marketing, communications, social media, and brand campaigns with a clear understanding of marketing and branding concepts
Experience delivering and communicating complex ideas and strategies to diverse audiences, both internally and externally
Experience managing multiple teams and projects to meet deadlines and goals, while demonstrating effective problem-solving skills in a high-pressure environment
Knowledge:Theories, principles, and practices of marketing, advertising, public policy, communication, and web and social mediaOrganizational structure, functioning, and protocol of public agencies and local governmentsMarketing research theories and techniquesSocial and political issues influencing transportation programsAdministrative methods, including goal setting, program, and budget development and implementation, capital and operating budgets, funding sources, and finance best practicesDecision making process and implementationModern management theory, including staff managementSkills:Directing the overall operations of major marketing, advertising, web, and social media functionsDeveloping and editing high-quality materialsSuperior writing and public speaking skillsDetermining strategies to achieve goalsEstablishing and implementing policies and procedures.ManagementBudgeting and financeAnalyzing situations, identifying problems, recommending solutions, and evaluating outcomesExercising sound judgment and creativity in making decisionsCommunicating effectively orally and in writingInterpersonal communication, including tact and diplomacyInteracting professionally with Metro employees, Board of Directors and their staff, elected officials, stakeholders, and the publicSupervising, training, and motivating assigned employeesMediating and negotiatingAbilities:Manage a diverse team of individualsBuild a high performing cultureEstablish and implement performance measures for the department and staffCollaboratePlan financial and staffing needs, and resource allocationsUnderstand, interpret, and apply laws, rules, regulations, policies, procedures, contracts, budgets, and labor/management agreementsRepresent Metro before public officials, private entities, professional, civic, governmental groups, and community and special eventsPrepare comprehensive reports and correspondenceHandle highly confidential information and materialsRead, write, speak, and understand EnglishSelection ProcedureApplicants who best meet job-related qualifications will be invited to participate in the examination process that may consist of any combination of written, performance, or oral appraisal to further evaluate job-related experience, knowledge, skills and abilities.Application ProcedureTo apply, visit Metro's website at www.metro.net and complete an online Employment Application.
Computers are available to complete online Employment Applications at the following Metro location:METRO Headquarters, Employment Office
One Gateway Plaza
Los Angeles, CA 90012
Telephone: (213) 922-6217 or persons with hearing or speech impairments can use California Relay Service 711 to contact Metro.

All completed online Employment Applications must be received by 5:00 p.m. on the closing date. (RW)*Open to the public and all Metro employees**This is an At-Will position and employee serves at the pleasure of the hiring authority.This job bulletin is not to be construed as an exhaustive list of duties, responsibilities, or requirements. Employees may be required to perform other related job duties.