Senior Manager, Digital and Marketing Analytics

4 weeks ago

Oakland CA, Alameda County, CA, United States Blue Shield of California Full time

Your Role

The Customer Experience, Digital, and Operations Analytics team is responsible for accelerating data driven value-based solutions that drive out expense, generate growth while elevating experience for members, providers and brokers. The Senior Manager of Digital and Marketing Analytics will report to the Senior Director of Customer Experience, Digital, and Operations Analytics. In this role you will supervise and provide technical direction to a team of analytics professionals. You will build strong relationships with Marketing and Digital Business Leadership and consults with them to leverage analytics that enable them to meet their business goals and objectives. This role toggles between supervising and doing.

Your Work

In this role, you will:

  • Digital Analytics
    • In partnership with VP Digital, drive digital adoption and engagement on our digital properties by understanding customer, provider, employer, and broker behavior through tagging strategies/implementation/tag management with tools like Google Analytics and session replay tools like Glassbox
    • Develop performance insights into digital journeys through funnel analysis, traffic pattern analysis and recommend improvements in performance and personalization
    • Link digital performance with other attributes around multi-channel interaction, claim, demographics, plan to enrich insights
    • Design and Read tests to measure improvements/changes to product features
    • Measure the value of digital in terms of OPEX savings, cost of health care savings and revenue generation
    • Stay abreast of the latest digital tools and approaches for web/mobile analytics and data collection including cookie approaches, 3rd party pixels, etc. in compliance with healthcare regulations and requirements
  • Marketing Analytics
    • Analyze and understand the effectiveness of outbound marketing channels and efforts, from paid (display, search, social, etc.) to owned (calls, email, social) to earned (influencers)
    • Design and read tests to measure improvements/changes to product features.
    • Uncover insights and offer quantified recommendations on individual marketing campaigns
    • Design and read tests and measure incremental lift, results of A-B or other multivariate testing
    • Media mix modeling knowledge a plus

Your Knowledge and Experience

  • ​​Requires bachelor’s degree in a quantitative field such as engineering, sciences, statistics, computer science, or related field
  • Requires a minimum of 5 to 10 years of relevant technical knowledge and analytics experience, with knowledge of statistical approaches such as experiment design, regression, etc. preferred
  • Requires 4 years of Management Experience
  • Excellent managerial skills; experience leading / elevating skills of analytical teams
  • Requires a minimum of 5 years of experience providing hands on technical direction as needed
  • Requires high proficiency in SQL, SAS & Python
  • Healthcare experience a plus
  • Understanding of machine learning approaches is a plus

Pay Range:

The pay range for this role is: $ 145200.00 to $ 217800.00 for California.

Note:

Please note that this range represents the pay range for this and many other positions at Blue Shield that fall into this pay grade. Blue Shield salaries are based on a variety of factors, including the candidate's experience, location (California, Bay area, or outside California), and current employee salaries for similar roles.

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