Senior Manager, Marketing – Digital Health

Vantive: A New Company Built On Our LegacyBaxter is on a journey to separate our ~$5B Kidney Care segment into a standalone company. Vantive* will build on our nearly 70-year legacy in acute therapies and home and in-center dialysis to provide best-in-class care to the people we serve. We believe Vantive will not only build our leadership in the kidney care space, it will also offer meaningful work to those who join us.At Vantive, you will become part of a community of people who are focused, courageous and don’t settle for the mediocre. Each of us are driven to help improve patients’ lives worldwide. Join us as we revolutionize kidney care and other vital organ support.*Completion of the proposed separation of Kidney Care from Baxter into a standalone company (to be named Vantive) remains subject to the satisfaction of customary conditions.About Baxter’s Global Renal Business Unit Baxter is focused on providing chronic renal patients the best possible life by elevating the standards of care across all therapeutic options, whether that be in-center or home care. Baxter is committed to addressing the individual needs of patients by supporting greater access to innovative renal care products, therapies, services, and support globally.Your Role at Baxter Powered by Sharesource among other innovative digital health offerings, Baxter’s Digital Health Marketing organization in the Renal Care Global Business Unit is central to our innovation agenda. This role will be an integral part of our journey to deliver a digital health ecosystem that empowers dialysis patients and providers to fully realize the potential of home peritoneal dialysis therapies.Baxter's long history of crafting/driving establishment of all dialysis standards of care worldwide is growing now with Sharesource - the first major remote patient monitoring/management platform for the care of patients on peritoneal dialysis therapyYou’ll join a team that has recently won the Global Baxter Chairman’s award for Innovation and has produced several patentsA great career opportunity to see product from concept through to field (90 countries), be a key player in Healthcare’s digital transformation and positively impact both change and lives on a global basis.What You'll be Doing Take on a leadership role in formulating and assessing white-space, exploratory and new product development opportunities. Develop data-driven market assessments and product concepts to mature ideas through the pipeline.Lead the launch readiness efforts for digital solutions and services that lead to workflow efficiencies for clinicians caring for peritoneal dialysis (PD) patients.Lead the growth strategy for Sharesource across the globe. Over the last 4 years, Sharesource has experienced ground-breaking growth, growing tenfold. This role is critical to establishing strategies to continue this market-leading growth.Develop marketing plans/uncover new opportunities based on customer needs while working with other functional areas (e.g., R&D, Regulatory, Sales, Medical)Develop launch assets, training materials, and go-to-market resources and drive launch readiness activities for regions/countries.Scope of responsibility ranges from existing product portfolio/line extensions to concept/introduction of new product lines, including new patient mobile applications and workflow/interoperability solutions that connect clinical information systems to the suite of developing digital tools in the Sharesource portfolio.Drive further development of claims/evidence for the portfolio/foster positive relationships across the organization and Nephrology community to shape overall evidence/product strategy.What You'll BringBS/BA degree required. MBA strongly preferred.Demonstrated ability in marketing/global marketing; previous experience within the healthcare or pharmaceutical industry.Software product management, computer science or other technical field using computers or IT experience is preferredProven experience in early-stage innovation in the digital health space using customer-centric concept development approaches (agile, lean start-up, user centered design, minimum loveable products)Proven success with preparing regions/markets for launch, including assessment of cases, development of promotional and training launch assets, and conducting training sessions and launch readiness reviews.Experience understanding market trends, financial data, and customer needs and assess competitive intelligence data.Proven skills in messaging, branding, creative product/program development, portfolio marketing, go-to-marketing planning and preparedness, training delivery and software/digital pricing models.Baxter is committed to supporting the needs for flexibility in the workplace. We do so through our flexible workplace policy which includes a minimum of 3 days a week onsite. This policy provides the benefits of connecting and collaborating in-person in support of our Mission.We understand compensation is an important factor as you consider the next step in your career. At Baxter, we are committed to equitable pay for all employees, and we strive to be more transparent with our pay practices. The estimated base salary for this position is $136,000 to $187,000 annually. The estimated range is meant to reflect an anticipated salary range for the position. We may pay more or less than of the anticipated range based upon market data and other factors, all of which are subject to change. Individual pay is based on upon location, skills and expertise, experience, and other relevant factors. This position may also be eligible for discretionary bonuses. For questions about this, our pay philosophy, and available benefits, please speak to the recruiter if you decide to apply and are selected for an interview.The successful candidate for this job may be required to verify that he or she has been vaccinated against COVID-19, subject to reasonable accommodations for individuals with medical conditions or religious beliefs that prevent vaccination, and in accordance with applicable law.Equal Employment OpportunityBaxter is an equal opportunity employer. Baxter evaluates qualified applicants without regard to race, color, religion, gender, national origin, age, sexual orientation, gender identity or expression, protected veteran status, disability/handicap status or any other legally protected characteristic.EEO is the Law EEO is the law - Poster SupplementPay Transparency PolicyReasonable AccommodationsBaxter is committed to working with and providing reasonable accommodations to individuals with disabilities globally. If, because of a medical condition or disability, you need a reasonable accommodation for any part of the application or interview process, please click on the link here and let us know the nature of your request along with your contact information.Recruitment Fraud NoticeBaxter has discovered incidents of employment scams, where fraudulent parties pose as Baxter employees, recruiters, or other agents, and engage with online job seekers in an attempt to steal personal and/or financial information. To learn how you can protect yourself, review our Recruitment Fraud Notice.SummaryLocation: Deerfield, IllinoisType: Full time