PPC SPECIALIST
3 weeks ago
Responsibilities
- Perform daily account management of pay per click accounts on Google Ads and other search platforms for multiple clients
- Improve quality scores
- Maximize campaign efficiency
- Maintain keyword bids, account daily and monthly budget caps, impression share, quality score and other important account metrics
- Provide creative copy for ads
- A/B test ads
- Develop strategies to improve performance across all paid campaigns
- Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search in accordance with client goals
- Create new paid search campaigns, ad groups, and accounts and aid in the creation of new paid search marketing initiatives
- Stay on top of PPC industry trends and developments
- Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance client goals
- Work closely with the other team members to meet client goals.
Requirements
- 3+ years paid search experience
- Familiar with Facebook Ads, Twitter Ads and other paid promotion channels
- Ability to communicate effectively and tactfully with clients and internal team
- Creative and self-motivated
- Excellent written and verbal skills
- Ability to multi-task, prioritize, organize, and communicate effectively
- Team player
Benefits
- Remote or Hybrid positions
- Incredible work/life balance
- Performance bonuses
- Awesome company culture and amazing team of people
- Company events throughout the year
- Full benefits package including medical, vision, dental, life insurance, and 401K match
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