Brand Manager

2 weeks ago

Lincoln NE United States Wilbur-Ellis Company Full time
Description

Do you have a deep understanding of Ag industry crops, technologies, and practices? Do you have a proven track record of selling based on customer needs, sales planning, and market knowledge? Do you have experience in creating and maintaining product sales support materials? If you said yes to these questions and you view yourself as an exceptional sales coach and motivator with a proven ability to build long-lasting business relationships, we want to hear from you

For nearly a century, Wilbur-Ellis has experienced success and growth in marketing and distributing agricultural products and services. Join us and grow your career with a strong and profitable industry leader offering competitive compensation, tremendous growth and development opportunities, and a people-first work environment. Come grow with us

General Purpose and Scope of Position:

The role of the Brand Manager is to accelerate the adoption rate and enhance sales as the "Product Champion" for a specific group of products Wilbur-Ellis services and sells. This position will promote and service these products to WECO locations, salespeople, growers, and wholesale customers.

Key Qualifications:

  • Bachelor's degree in Agribusiness preferred; other degrees acceptable with the required experience
  • Minimum of 5 years of experience in sales, marketing, or product development. Agribusiness or related industry. Strong background in crop protection preferred
  • Experience managing a Sales Portfolio and executing a written Business Plan
  • Strong understanding or experience in scouting crops, making recommendations, working with and conducting research trials

Key Skills and Abilities Include:

  • Ability to understand product positioning and profit opportunities
  • Capability to support the development and implementation of internal and external marketing programs and brand strategies
  • Solid organizational skills with the ability to develop a mid and long-term strategy, gain alignment and help develop tactics and action plans across diverse markets to achieve committed growth plans
  • Extensive experience in customer needs analysis and execution of promotion related to it
  • Multitasker, able to prioritize and effectively manage multiple projects to completion
  • Excellent written and verbal and presentation communication skills
  • Ability to influence without authority

Key Personal Attributes Include:

  • Strong ability to represent both Wilbur-Ellis and the products of the focus companies
  • Demonstrated direction-setting around forecasting processes
  • Skill in providing sales coaching and motivation
  • A high degree of leadership ability including building relationships with cross-functional team members
  • Customer-focused (internal and external) and results-oriented
  • Outstanding interpersonal skills with a strong ability to influence and support the needs of the Agribusiness division and the companies associated with the focus products.
  • Self-motivated, self-starter. Active listener
  • Flexible and adaptable team player with demonstrated ability to effectively coordinate, collaborate and engage members of the team including senior management

Specific Responsibilities and Key Deliverables Include:

  • Analyze market opportunity by location utilizing WECO sales history and margin analysis of competitive products
  • Partner with District Sales Managers and Sales Managers on strategy and execution to achieve target sales growth
  • Develop and implement a marketing strategy for the focus products which aims at actively increasing market share and improving financial performance
  • Guide the launch of strategic marketing initiatives for the focus products
  • Continuously analyze markets and identify marketing-related risks and opportunities
  • Promote products that provide value for crop selection. It should either save the grower money, increase yield or increase the quality
  • Lead Wilbur-Ellis Sales Team, Dealer and Grower product meetings
  • Provide pricing guidance to the field sales staff on the focus Products
  • Assist in developing location, district, and salesperson target sales goals
  • Provide SA product communication to all levels of Wilbur-Ellis, including product introductions, product updates/positioning, and other product support materials that are developed
  • Enhancing the ability to meet and exceed sales goals
  • Ability to understand product positioning the focus products vs. location product sales

Compensation and Benefits:

  • In compliance with all states and cities requiring transparency of pay, the base compensation for this position ranges from $108,000 - $151,220. Note that salary may vary based on location, skills, and experience. This position is eligible for vacation, holidays, health, dental, vision, mental health, retirement plans, and other benefits. Follow this link for more information regarding Wilbur-Ellis employee benefits, https://bit.ly/3S8aDCj

COMPANY CULTURE

Wilbur-Ellis is a company you can be proud to call your employer

Wilbur-Ellis markets and distributes agricultural products, animal feed, and specialty chemicals and food ingredients. A privately held and consistently profitable company, we employ more than 4,000 people throughout North America and Asia-Pacific.

Wilbur-Ellis is for and about people

Wilbur-Ellis has enjoyed over ninety-three years of success and growth, all thanks to our people. Our employees are both leaders and team players who thrive on creativity, entrepreneurial spirit, and a dedication to quality work, our customers, and each other.

Wilbur-Ellis invests in the industry's best workforce

Wilbur-Ellis invests heavily in our employees by offering skill development and training, competitive compensation and benefits, and a tradition of promoting from within for a broad range of career opportunities. And we foster a supportive, people-first work environment.

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Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities

The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information. 41 CFR 60-1.35(c)

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