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Digital Marketing Specialist

4 months ago

Englewood, United States The Crox Group Full time

Job Title-Digital Media Lead - Website Optimization

Location- Englewood, Co

Job Type- Full time


Responsibilities:

  • Drive innovative website and ecommerce projects that support new customer acquisition and sales growth through dish.com as we launch new site experiences and capabilities to modernize the digital customer experience.
  • Develop a site merchandising calendar, testing roadmap and lead creation of test plans to improve site KPIs.
  • Create, monitor and share reporting to identify opportunities to improve the performance of site experiences and marketing campaigns to create frictionless customer journeys.
  • Use best practices, industry insights and competitive reviews to identify opportunities for conversion improvement.
  • Partner across internal teams and vendor partners to deliver high impact digital campaigns that achieve new customer acquisition goals.
  • Support seamless alignment of marketing, sales and customer insights to build and execute successful go-to-market strategies.
  • Act as the voice of the customer to strategically assess and provide feedback on acquisition, customer journey and corporate wide initiatives.
  • Drive new content creation, site experience planning and execution in collaboration with brand and design teams inclusive of personalization and promotions.
  • Effectively manage collaborative work with cross functional partners including marketing, digital media, UX design and IT.

Skills, Experience and Requirements:

  • Minimum of 4+ years of experience in digital marketing, site merchandising or ecommerce
  • Experience in both leading and implementation of successful website campaigns
  • Experience with Adobe (Adobe Target, AEM, Analytics, etc) or similar platforms strongly preferred
  • Understanding of web development and web design best practices
  • Knowledge of content creation methodologies and processes
  • Sound qualitative and quantitative analytical skills and experience with analytics programs such as Adobe Analytics, Google Analytics or Quantum Metrics
  • Strong organizational and project management skills to thrive in a fast-paced digital environment, working iteratively to meet deadlines
  • Able to synthesize, prioritize and drive results with a high sense of urgency
  • Strong interpersonal and communication skills with experience collaborating with cross functional teams
  • Bachelor’s degree in marketing or similar field preferred