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Digital Marketing Specialist
4 months ago
Job Title-Digital Media Lead - Website Optimization
Location- Englewood, Co
Job Type- Full time
Responsibilities:
- Drive innovative website and ecommerce projects that support new customer acquisition and sales growth through dish.com as we launch new site experiences and capabilities to modernize the digital customer experience.
- Develop a site merchandising calendar, testing roadmap and lead creation of test plans to improve site KPIs.
- Create, monitor and share reporting to identify opportunities to improve the performance of site experiences and marketing campaigns to create frictionless customer journeys.
- Use best practices, industry insights and competitive reviews to identify opportunities for conversion improvement.
- Partner across internal teams and vendor partners to deliver high impact digital campaigns that achieve new customer acquisition goals.
- Support seamless alignment of marketing, sales and customer insights to build and execute successful go-to-market strategies.
- Act as the voice of the customer to strategically assess and provide feedback on acquisition, customer journey and corporate wide initiatives.
- Drive new content creation, site experience planning and execution in collaboration with brand and design teams inclusive of personalization and promotions.
- Effectively manage collaborative work with cross functional partners including marketing, digital media, UX design and IT.
Skills, Experience and Requirements:
- Minimum of 4+ years of experience in digital marketing, site merchandising or ecommerce
- Experience in both leading and implementation of successful website campaigns
- Experience with Adobe (Adobe Target, AEM, Analytics, etc) or similar platforms strongly preferred
- Understanding of web development and web design best practices
- Knowledge of content creation methodologies and processes
- Sound qualitative and quantitative analytical skills and experience with analytics programs such as Adobe Analytics, Google Analytics or Quantum Metrics
- Strong organizational and project management skills to thrive in a fast-paced digital environment, working iteratively to meet deadlines
- Able to synthesize, prioritize and drive results with a high sense of urgency
- Strong interpersonal and communication skills with experience collaborating with cross functional teams
- Bachelors degree in marketing or similar field preferred