Senior Director, Member Growth

Senior Director, Member GrowthOur mission: to eliminate every barrier to mental health.At Spring Health, we're on a mission to revolutionize mental healthcare by removing every barrier that prevents people from getting the help they need, when they need it. Our clinically validated technology, Precision Mental Healthcare, empowers us to deliver the right care at the right timewhether it's therapy, coaching, medication, or beyondtailored to each individual's needs.We proudly partner with over 450 companies, from startups to multinational Fortune 500 corporations, as a leading provider of mental health service, providing care for 10 million people. Our clients include brands you use and know like Microsoft, Target, and Delta Airlines, all of whom trust us to deliver best-in-class outcomes for their employees globally. With our innovative platform, we've been able to generate a net positive ROI for employers and we are the only company in our category to earn external validation of net savings for customers.We have raised capital from prominent investors including Generation Investment, Kinnevik, Tiger Global, Northzone, RRE Ventures, and many more. Thanks to their partnership and our latest Series E Funding, our current valuation has reached $3.3 billion. We're just getting startedjoin us on our journey to make mental healthcare accessible to everyone, everywhere.We are seeking a Senior Director of Member Growth to lead and scale Spring Health's Member Growth function. This senior leader will oversee the Member Engagement Strategy team (vertical marketers working with our largest customers to drive engagement) and our channel strategies. This role will define the strategy, structure, and operating model to maximize Spring's reach and effectiveness in serving members and customers.This is a full-time position based in NYC. The role operates under a hybrid model, with three days per week in our HQ at 60 Madison Ave office required.The ideal candidate is both a strategic builder and an operational leader: capable of architecting growth strategies, aligning cross-functional stakeholders, and managing a high-performing team. They will bring a data-driven mindset, proven experience leading multi-disciplinary marketing functions, and a track record of delivering measurable business outcomes.What you'll do:Leadership & StrategyLead and scale the Member Engagement Strategy and Channel Marketing teams, setting vision, priorities, and goals.Define the operating model for driving member growth and establish a culture of experimentation, rigor and accountability.Partner cross-functionally with Sales, Customer Success, Product, and BI to ensure alignment on member engagement and revenue goalsDrive performance against Spring's core growth KPIs.Member Engagement Strategy (Vertical Marketing)Build and execute vertical-specific engagement strategies, ensuring Spring's marketing resonates with customer priorities.Focus the member engagement strategy team on the highest opportunities that drive member enrollment, activation and retention across our book and among customers with dedicated marketing support.Act as the strategic marketing partner to senior Sales and Customer Success leaders.Channel MarketingOwn Spring's channel strategy across lifecycle marketing, print, mail, performance marketing and events.Ensure channels are optimized for scale, reliability, and measurable ROI.Drive innovation by testing new formats, tools, and workflows that expand Spring's reach and impact.What success looks like:Quarterly member acquisition and revenue targets are consistently met or exceeded.Funnel conversion improves across enrollment through retention.The Member Growth team functions as a high-performing, metrics-driven engagement engine.A strong, predictable operating rhythm exists between Member Growth, Product, Sales, and CSproducing durable, scalable revenue outcomes.What you'll bring:Proven growth leadership: 10+ years of progressive marketing experience, including at least 5 years leading multi-disciplinary growth or engagement teams.Strategic and operational range: Ability to set vision while also driving execution in complex, cross-functional environments.Lifecycle and channel expertise: Deep understanding of lifecycle marketing, channel optimization (email, SMS, paid, events), and experimentation frameworks.Enterprise engagement experience: Track record of partnering with large, complex customers to drive adoption, retention, and revenue expansion.Data-driven decision-making: Comfort with funnel analytics, growth KPIs, and marketing technology platforms (e.g., Iterable, Braze, paid media).Team builder and coach: History of developing high-performing teams and scaling organizations through strong leadership, clarity, and accountability.Healthcare/tech background a plus: Experience in healthcare, benefits, or other regulated industries is highly valued but not required.Passion for mental health and commitment to Spring Health's mission.The target base salary range for this position is $199,090 - $248,860 and is part of a competitive total rewards package including stock options and benefits. Individual pay may vary from the target range and is determined by a number of factors including experience, location, internal pay equity, and other relevant business considerations. We review all employee pay and compensation programs annually using Radford Global Compensation Database at minimum to ensure competitive and fair pay.Benefits provided by Spring Health:Note: We have even more benefits than listed and below, your recruiter will provide more in-depth information as you continue in the interview process. Benefits are subject to individual plan requirements and eligibility criteria.Health, Dental, Vision benefits start on your first day at Spring. You and your dependents also receive access to One Medical accounts HSA and FSA plans are also available, with Spring contributing up to $1K for HSAs, depending on your plan type.Employer sponsored 401(k) match of up to 2% for retirement planningA yearly allotment of no cost visits to the Spring Health network of therapists, coaches, and medication management providers for you and your dependents.We offer competitive paid time off policies including vacation, sick leave and company holidays.At 6 months tenure with Spring, we offer parental leave of 18 weeks for birthing parents and 16 weeks for non-birthing parents.Access to Noom, a weight management programbased in psychology, that's tailored to your unique needs and goals.Access to Carrot, fertility care support, in addition to $4,000 reimbursement for related fertility expenses.Access to Wellhub, which connects employees to the best options for fitness, mindfulness, nutrition, and sleep in one subscription.Access to BrightHorizons, which provides sponsored child care, back-up care, and elder care.Up to $1,000 Professional Development Reimbursement a year.$200 per year donation matching to support your favorite causes.Not sure if you meet every requirement? Research shows that women and people from historically underrepresented communities often hesitate to apply for roles unless they meet every qualification compared to other similarly-qualified candidates. At Spring Health, we are committed to fostering a workplace where everyone feels valued, empowered, and supported to Thrive. If this role excites you, we encourage you to apply.Ready to do the most impactful work of your life? Learn more about our values, what it's like to work here, and how hypergrowth meets impact at Spring Health: Our ValuesOur privacy policy: https://springhealth.com/privacy-policySpring Health is proud to be an equal opportunity employer. We do not discriminate in hiring or any employment decision based on race, color, religion, national origin, age, sex, marital status, ancestry, disability, genetic information, veteran status, gender identity or expression, sexual orientation, pregnancy, or other applicable legally protected characteristic. We also consider qualified applicants regardless of criminal histories, consistent with applicable legal requirements. Spring Health is also committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans. If you have a disability or special need that requires accommodation, please let us know.