Director of eCommerce

JOB TITLE: Director of eCommerce 

EMPLOYER: G Fuel LLC  

DEPARTMENT: Marketing 

REPORTS TO: SVP/GM eCommerce 

LOCATION: Hybrid - 3 days per week in the El Segundo Area of Los Angeles, CA. 

SALARY RANGE: $110,000 to $165,000

ABOUT THE BRAND 

In 2012, we had a vision: To create the healthiest, most effective Energy Formula for gamers. And with what started as just 3 Tub flavors - Blue Ice, Fruit Punch and Lemon Lime - Quickly evolved into something much more...A movement. A culture. A community. 

Over the course of the last decade, we have become The Official Energy Drink of Esports®- Maintaining the industry’s largest, most passionate, and most diverse community of fans, customers, creators and partners alike. 

Whether you’re a casual gamer, a content creator, an everyday Joe, or an esports pro, G FUEL’s sugar-free, antioxidant and vitamin-fortified, focus-enhancing, and high-performance energy products will give you the edge you need to fuel your grind. 

And with over 344K+ verified 5-star ratings on Shopper Approved, the G FUEL name is a cut above the rest. No sugar. No gluten. No crash. Just natural, clean, vitamin and antioxidant-fortified energy, available in over 40 lip-smacking energizing flavors. 

SUMMARY OF POSITION

Seeking an executive lead to drive profitable growth across all G FUEL digital channels (i.e., DTC, Amazon and specialty e-commerce pureplay partners). Responsibilities include strategic planning, managing vendor relationships, setting revenue targets, leading business reviews, overseeing media management, and optimizing for e-commerce market share penetration. The ideal candidate will possess strong analytical skills, manage inventory and demand, develop marketing strategies, and collaborate cross-functionally to ensure operational excellence and brand awareness. 

JOB ROLE AND RESPONSIBILITIES: 

• Lead executive responsible for driving profitable growth across all GFUEL digital channels including Amazon, DTC, e-tailers, and pure plays.
• Work closely with the SVP of e-commerce to manage vendor relationships with Amazon, media, and retailers, facilitating strategic, collaborative business planning.
• Set strategic vision and priorities to achieve GFUEL revenue targets for accounts.
• Lead top-to-top and joint business planning meetings with e-commerce customers, as well as quarterly business reviews across channels.
• Align customer acquisition and retention plans to the budget through forecasting and management of LTV, CAC, ROAS, new/repeat customer revenue, customer growth and sustained engagement rate.
• Manage and mentor the team for growth.
• Demonstrate a deep understanding of CARS across e-commerce channels and Amazon media management.
• Accelerate lifecycle personalization through the loyalty program and advanced segmentation to improve LTV.
• Manage e-commerce media agency and internal media team across channels.
• Responsible for overall revenue goals on DTC, Amazon, e-retailers, and brick-and-mortar.
• Collaborate with key stakeholders to review performance of existing licensees and make recommendations for improvement.
• Own internal business review process, informing senior management of results, risks, and opportunities based on market data and analysis.
• Identify and support growth opportunities for each consumer segment within the e-commerce channel.
• Manage licensee matrix, strategy, forecasting, and assortment optimization to improve market share penetration.
• Oversee annual budget planning, quarterly revenue forecasting, and assortment optimization for licensees.
• Partner with Product Development, Marketing, and Supply Chain to drive process optimization and speed-to-market initiatives.
• Collaborate with Data Analytics to analyze and measure KPIs and translate into actionable insights.
• Partner with Retail Marketing to develop comprehensive digital marketing plans.
• Maintain knowledge of e-commerce trends and identify strategic opportunities for innovation.
• Act as an e-commerce expert and champion for internal and external partners.
• Lead strategy, marketing calendar, forecasting, and promotions for Amazon and e-tailers.
• Manage advertising strategy and promotional activities for Amazon US & Canada.
• Oversee paid media budget across Amazon and e-retailers.
• Drive growth for DTC, Amazon, and specialty e-commerce partners through relationship management and campaign activation.
• Own growth targets for B2B2C, pure plays, and brick-and-mortar partners.
• Work with C-Suite to define company objectives and digital strategy.
• Ensure consistent brand tone and messaging across digital platforms.
• Create digital content for web, paid social, influencer marketing, affiliates, and email.
• Collaborate with Marketing and Trade Marketing to amplify brand through creative initiatives.
• Adapt CARS for personalized customer experiences.
• Develop customer acquisition and retention strategy.
• Oversee inventory and demand strategy for digital channels.
• Report on monthly sales estimates and achieve sales targets across digital channels.
• Develop, execute, and optimize e-commerce marketing strategy.
• Oversee media budgets, forecasts, and reporting at channel level.
• Localize digital assets to support brand acquisition and drive conversions.
• Collaborate with multiple departments to ensure operational infrastructure supports digital strategy.
• Implement strategic online marketing plan aligned with overall Brand Marketing Plans.
• Adapt marketing plan based on changes to online marketplace and industry.
• Perform other duties as assigned by management.

SKILLS & QUALIFICATIONS: 

• Being KPI obsessed  
• Bachelor's degree in Business, Computer Science, Marketing, Research, or related field 
• Minimum 3+ years managing Amazon business and 3+ managing DTC 
• Experience presenting metrics and progress-to-goal to senior leadership 
• Deep understanding and managing Amazon marketing cloud data and amazon media management (search, DSP) 
• Minimum 5-7years of experience managing new customer acquisition strategies with a focus on driving traffic to online channels. 
• Minimum 5-7 years of CRM experience within an e-commerce/D2C environment 
• Experience with programmatic and OTT advertising  
• Experience in powder and liquid beverages and/or premium retail a plus 
• Strong project management, attention to detail, and a no-task-too-small mentality 
• Experience in optimizing Performance Marketing strategies and campaigns across Search, Affiliate, Retargeting, Paid Social, Programmatic, and SEO channels to maximize ROI 
• Experience with email segmentation and customer journey planning 
• Previous experience creating successful retention, loyalty, and lifecycle marketing campaigns 
• Experience in Paid Search and managing a digital agency. 
• Strong experience in Google Shopping Ads and/or Comparison-Shopping Service  
• Experience with Test-and-Learn approach to drive channel performance 
• Experience in driving growth in SEO, implementing localized onsite/ offsite strategies and best practice 
• Experience with data analytics tools such as Google Analytics 360 or similar analytic tools with a strong ability to drive actionable insights 
• Excellent analytical skills, with a strong understanding of account performance and high proficiency in Excel 
• Team-player, hard-working, organized, and goal-oriented 
• Basic experience in Adobe Photoshop and HTML (desirable)