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Director of eCommerce
4 months ago
- Develop and execute a strategic roadmap to significantly expand our eCommerce business, leveraging our strong retail presence in Los Angeles to amplify our online footprint.
- Lead the development and execution of innovative marketing, merchandising, and operational strategies to drive revenue growth and enhance customer experiences in the digital space.
- Oversee the integration of eCommerce initiatives with existing retail operations, ensuring alignment and synergy across all channels.
- Collaborate closely with company leadership to align eCommerce initiatives with broader business objectives and priorities, driving cross-channel growth and success.
- Analyze market trends, customer insights, and competitive landscape to identify opportunities for growth and differentiation in the fashion eCommerce space.
- Drive a culture of innovation and experimentation, constantly seeking new ways to optimize performance and exceed business goals.
- Build and lead a high-performing eCommerce team, fostering collaboration, creativity, and accountability.
- Organize and facilitate photoshoots to get our merchandise ready for sale online.
- Proven experience in eCommerce marketing and operations, preferably in the fashion or retail industry.
- Proficiency in Shopify administration and management, including product catalog management, collections, and theme customization.
- Prior experience using digital marketing platforms including Klayvio, Instagram & Google.
- Strong understanding of digital marketing principles and channels, including email marketing, social media marketing, and digital advertising.
- Analytical mindset with the ability to interpret data, generate insights, and make data-driven decisions.
- Strong knowledge of e-commerce platforms, website optimization, and digital marketing channels.
- Bachelor's degree in marketing, communications, business administration, or equivalent work experience.
- Self-motivated and proactive with a willingness to take ownership of projects and drive results
