Digital Marketing Strategist

2 weeks ago

Honolulu, United States Hawaii Staffing Full time

Digital Marketing StrategistThe Digital Marketing Strategist plays a key role in driving Hawai'i Pacific University's digital marketing performance through data-driven strategy, technical expertise, and compelling content. This position is responsible for optimizing HPU's online presence via search engine optimization (SEO), pay-per-click (PPC) campaign management, performance tracking, and website content development. The strategist will partner closely with IT, external vendors, and the internal marketing team to improve lead generation, support student recruitment, and strengthen HPU's digital ecosystem. This individual contributor role requires strong technical skills, analytical thinking, and an understanding of the customer journey to implement strategies that elevate the university's digital footprint.Compensation: $48,000 - $56,000 per year commensurate with skills and experience. This is a full-time, exempt, on-site position, located in downtown Honolulu (Harbor Court).Qualifications:Minimum Qualifications:Bachelor's degree in marketing, business, communications, new media, or related field.5-7 years of digital marketing experience, including paid campaign execution, SEO, and analytics.Demonstrated proficiency in Google Ads, Meta Ads, GA4, and Google Tag Manager.Proficiency with SEO tools such as Moz, SEMrush, or Ahrefs.Experience working within CMS platforms.Familiarity with HTML/CSS and web content troubleshooting.Desired Qualifications:Master's degree in business, business analytics, marketing, or a related field.Excellent written and verbal communication skills, with experience writing for web and digital audiences.Experience setting up and optimizing PPC conversion funnels, including audience targeting and remarketing.Experience building and managing email templates within Constant Contact or a similar platform.Understanding of higher education marketing and student recruitment.Basic graphic or UX/UI design knowledge a plus.Other Qualifications:Candidates must be legally authorized to work in the United States. Visa sponsorship and relocation allowance is not available for this position.Report to work obligations to support the department and may require work during HPU's winter break, if necessary.This position may be considered an essential position with report to work obligations depending on the type of emergency, campus closure, or evacuation.Occasional evening or weekend work may be required to support campaign launches, major initiatives, or "all hands" projects/events.Must meet training and background check qualifications and comply with the Protection of Minors policy.Upon hire, the candidate must have reliable personal transportation to facilitate travel between all HPU worksites and other locations as required by the position. This includes a valid driver's license and a personal vehicle that is legally registered and insured.Able to work all shifts and extended hours. Successful candidate will be able to work in an environment that utilizes excellent time and stress management skills.

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