Digital Marketing Specialist

1 week ago

Honolulu, Hawaii, United States Star of Honolulu Full time $70,000 - $85,000 per year

Position Overview:

We are seeking a results-driven and highly organized Digital Marketing Specialist to lead and coordinate all aspects of our digital marketing efforts across multiple brands in the Hawaii tourism industry. This role serves as a key liaison between internal teams, contractors, and marketing agencies to develop and execute cohesive digital strategies that drive awareness, engagement, and direct bookings.

The ideal candidate has hands-on experience with a wide range of digital tools and platforms, is data-driven, and excels at both strategic planning and day-to-day execution.

Key Responsibilities:

  • Digital Strategy & Coordination

  • Act as the main point of contact between the company and digital vendors/agencies.

  • Develop, implement, and optimize multi-channel digital strategies aligned with business goals.

  • Lead planning and execution of seasonal and promotional digital campaigns.

  • Website, Social Media & Email Campaign Management

  • Oversee and maintain all websites, ensuring mobile responsiveness, speed, SEO optimization, and content accuracy, including grammar, spelling, prices, dates and other pertinent information.

  • Comfortable with WordPress to update graphics and website content, including time-sensitive promotions and blog posts.
  • Manage and schedule content across social media platforms (Facebook, Instagram, etc.).

  • Coordinate with designers, copywriters, and influencers as needed.

  • Performance Tracking & Optimization

  • Manage and interpret data using Google Analytics, GMB, and Google Tag Manager.

  • Lead A/B testing, landing page performance tracking, and conversion rate optimization.

  • Create regular reports and provide actionable insights based on performance data.

  • Paid Media & SEO Oversight

  • Coordinate PPC, display, and retargeting campaigns (Google Ads, Meta, etc.).

  • Monitor SEO efforts and liaise with SEO vendors/agencies to ensure best practices are in place.

  • Stay current with trends and algorithm updates to inform digital efforts.

  • Budgeting & Vendor Management

  • Negotiate and manage agency contracts, scopes of work, and timelines.

  • Track spend and ROI across digital initiatives, ensuring cost-effective marketing investments.

Qualifications:

  • Bachelor's degree in Marketing, Digital Media, or a related field.

  • Minimum 3–5 years of experience in a digital marketing role, preferably in tourism, hospitality, or travel.

  • In-depth knowledge of:

  • Google Analytics (GA4)

  • Google Ads & Retargeting
  • Google Tag Manager (GTM)
  • Google My Business (GMB)
  • SEO & PPC best practices
  • Social Media platforms & paid ads

  • Email/SMS marketing

  • Basic understanding of:

  • WordPress

  • HTML/CSS

  • UX/UI best practices

  • Strong project management skills and ability to coordinate with cross-functional teams.

  • Highly analytical with the ability to interpret complex data sets into actionable strategies.

  • Excellent written and verbal communication skills.

  • Ability to stay up to date with the latest digital marketing tools and technologies, and recommend solutions to improve digital performance, enhance brand visibility and generate revenue.

Preferred Skills:

  • Experience in A/B testing tools (e.g., Google Optimize, VWO)

  • Familiarity with booking platforms and tourism-related APIs

  • Working knowledge of SEMrush, Mouseflow, Rank Math, Link Whisper, Ninja Forms, WP Rocket, or similar applications

  • Bilingual in Japanese is a plus

Job Type: Full-time

Pay: $70,000.00 per year

Benefits:

  • 401(k)
  • Dental insurance
  • Employee discount
  • Flexible spending account
  • Health insurance
  • Health savings account
  • Life insurance
  • Paid time off
  • Referral program
  • Retirement plan
  • Tuition reimbursement
  • Vision insurance

Work Location: In person

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