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Copywriting and Content Specialist | Ecommerce

4 months ago

Plymouth, United States Dahl Consulting Full time

Dahl Consulting is currently partnering with a leading company in the powersports industry. We work one-on-one with great candidates to help connect them with local employment opportunities. This company is hiring a Copywriting and Content Specialist for a contract position Interested? Get more details below


  • Contract Length: 6 months, potential for extensions
  • Location: Hybrid in Bass Creek, MN
  • Hours: 8:00am-5:00pm, Monday – Friday (some flexibility on start and end times)
  • Pay Rate: $30-35 per hour, based on skills & experience
  • Required: Experience writing product content for Amazon


Copywriting & Content Specialist Job Summary:

The Copywriting & Content Specialist is responsible for product copywriting and content creation on websites and marketplaces in order to drive traffic, conversion and revenue while maintaining a brand voice. They will leverage their superb writing skills and digital experience to produce engaging content for Amazon stores, sites, and other digital channels. They will work as part of a cross-functional team to deliver high quality content for accessories, service parts, and apparel items in the digital catalog.


What you will do as the Copywriting & Content Specialist:

  • Write product descriptions, titles, bullets, and other product assets which will best communicate the features, benefits, and attributes of our products, using appropriate brand voice(s) for each product
  • Gather and implement product information (specs, images, attribution, etc.) in a deadline driven environment
  • Execute the process for creating original web-optimized product descriptions to drive online sales
  • Complete product attribution to drive online merchandising
  • Apply and update style guides to ensure consistent product presentation within category
  • Partner with SEO team to implement SEO best practices, and review business results and upcoming initiatives to support category of business
  • Own the brand voice when creating written content for Amazon or company sites
  • Act on content-related customer service issues and incorporate customer feedback to improve and enhance web experience
  • Identify, plan and deliver product page enhancements (size charts, tech specs, videos, etc.) that aid in customer buying decision
  • Participate as subject matter expert within various content disciplines to drive process improvements and improve style guides based on expertise


What you will bring to the Copywriting & Content Specialist:

  • Bachelor's degree in Business, Marketing, Communications, Journalism, or related experience
  • Minimum of 2 years proven experience working as an E-commerce Content Specialist and/or copywriter, preferably with a focus on marketplaces and SEO
  • Experience writing product content for Amazon required; experience with other marketplaces is a plus
  • Excellent oral and written communication skills required
  • Knowledge of SEO principles and techniques, including keyword research, on-page optimization, link building, and technical SEO
  • Experience with SEO tools and analytics platforms, such as Google Analytics, Google Search Console, or Moz
  • Strong understanding of e-commerce marketplaces, their algorithms, and best practices for optimization
  • Experience with style guides and detailed content standards (including generating standards and implementing them)
  • Experience with content management systems (CMS) required