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SEO Director
2 months ago
- Excellent health benefits plan, which includes medical, vision and dental options
- 401(k) with company match
- Company profit sharing plan
- Generous paid time-off and paid holidays
- Paid parental leave
- Company-paid mental health benefit through Headspace
- 2 free on-site fitness rooms
- Employee Assistance Program
- Employee Resource Groups
- Personal and professional development program
Reporting to the Vice President of Digital Marketing, the Director, SEO will lead the organic strategy and execution driving growth for our organization. This role demands both comprehensive SEO knowledge (including on-page, technical, and off-page aspects) and solid business acumen. They will set the objectives, KPIs, and metrics, and monitor the performance of those SEO activities. They will have a clear point of view on where SEO is heading and enthusiasm for sharing thought leadership.
The Director, SEO will be a strong team leader and a desired partner. This is a hands-on, player/coach role that will both mentor the SEO team, and actively lead initiatives forward working cross functionally with content, design, UX, operations, development, and agencies. They will also educate and inform the broader digital team to align and follow SEO best practices as applied to their specialty. The Director, SEO will communicate with senior management and stakeholders to provide strategic guidance, clear prioritization and rationale for SEO initiatives and will listen carefully and consider the business needs and objectives of the organization.
You will
- Conduct SEO opportunity research including Share of Voice and keyword analysis.
- Develop and implement comprehensive SEO strategies to increase organic search rankings, drive targeted traffic and improve efficiency.
- Winning local – SERVPRO has thousands of franchise locations across US/Canada. Generating local demand at scale, will be paramount to successful performance.
- Lead Google Business Profile efforts nationwide, optimizing performance.
- Oversee teams dedicated to SEO, content creation, user experience, link-building, and development.
- Conduct thorough website audits to identify content and technical SEO issues and opportunities to build and implement a continuous improvement cycle.
- Work with the development and IT teams to optimize the website domains, redirects, content, metadata, backlinks, and site architecture for maximum search visibility and user experience.
- Provide data driven decision making. Conduct and provide regular reporting on content gap analysis, competitor analysis, and monitor and analyze website performance using Google Analytics, Google Search Console, Semrush, and other relevant tools.
- Stay up to date on Google algorithm updates, best practices in SEO and analytics, and industry trends that could impact business performance.
- Expertise in A/B and other testing methods and experience measuring SEO tactics via these methods.
- Spearhead collaboration with cross-functional teams to ensure alignment between SEO efforts and other demand generation and business objectives.
- Present SEO performance reports and insights to leadership in a clear and compelling manner, demonstrating the value of SEO and providing actionable recommendations for improvement.
- 8 years SEO experience, including a minimum of 4+ years leading SEO initiatives for large brands. Practical knowledge of affiliates, marketplaces, and/or programmatic and local marketing optimization (e.g. franchise, retail, etc) at scale is preferred.
- Demonstrated experience managing a team of direct reports, agencies and contractors and a proven ability to mentor and develop direct reports into more senior roles.
- Deep understanding of SEO best practices, keyword research methodologies, information architecture, and other components of SEO.
- Proven ability of developing and executing comprehensive SEO strategies that drive significant business outcomes.
- Practical experience managing Google Business Profiles.
- Proven track record of success in driving organic search growth and improving website performance
- Proficient in complex analytical problem-solving.
- Possess a competitive drive and a strong desire to learn.
- Thrive in a fast-paced and dynamic environment.
- Bachelor's degree in an analytically oriented discipline such as business, economics, statistics, or a technology-oriented discipline.
- Ability to travel 10% of the time
For more than 50 years, SERVPRO® has been a trusted leader in fire and water cleanup and restoration services, mold mitigation, construction, biohazard and pathogen remediation throughout the United States and Canada. Our 2,200+ individually owned and operated franchises are supported by our dedicated headquarters team. We strive to cultivate a professional community that respects and celebrates the things that make us unique, the things we share, and the collaborative spirit we bring to the work we pursue together.
SERVPRO is an equal opportunity employer. All applicants will be considered for employment without attention to age, race, color, religion, gender, sexual orientation, national origin, veteran or disability status.
