Senior Marketing Manager

Market Manager Commercial Air-conditioning | AppliedCopeland is hiring a Market Manager for the Applied market vertical. As a market manager you will be responsible for gathering market intelligence and evaluating market potential to drive business growth. Efforts will support the growth of the commercial air-conditioning business including solution and channel entry strategies.As a Market Manager, you will:Act as internal expert on market trends, dynamics, and customer needs.Identify, prioritize, and execute market opportunitiesAnalyze market segmentation, account classification, market size, and growth.Characterize business opportunities, define customers, and map market segments.Assess competitive, industry, and regulatory trends to determine entry strategies.Lead market research and organize findings for internal sharing.Summarize insights from market research to guide market strategy.Identify, document, and describe market entry strategies.Create market entry roadmap to guide product / solution development and roadmap.Lead customer and market engagement channel strategy definition for market.Develop channel engagement strategies.Analyze systems, total cost of ownership, lifecycle costs, and other value assessments to inform value propositions.Develop thought leadership and relationships with key opinion leaders, with industry event participation.Enable customer buying journey through application & industry content gathering.Inform and guide product managers to capitalize on market entry opportunities.Required Education, Experience, & Skills:MBA or Bachelor's degree with equivalent business experienceThree (3) years experience in product management, marketing, product development, technical sales, or engineering.Ability to work with industrial business to business productsExcellent written and oral communicationTravel: 15-30%Preferred Education Experience Skills:HVACR industry experience and knowledge of HVACR systemsKnowledge of HVACR end markets such as commercial buildings and mission critical applications such as data centersOur Commitment to Our PeopleAcross the globe, we are united by a singular Purpose: Sustainability is no small ambition. That's why everything we do is geared toward a sustainable futurefor our generation and all those to come. Through groundbreaking innovations, HVACR technology and cold chain solutions, we are reducing carbon emissions and improving energy efficiency in spaces of all sizes, from residential to commercial to industrial. Our employees are our greatest strength. We believe that our culture of passion, openness, and collaboration empowers us to work toward the same goal - to make the world a better place. We invest in the end-to-end development of our people, beginning at onboarding and through senior leadership, so they can thrive personally and professionally. Flexible and competitive benefits plans offer the right options to meet your individual/family needs: medical insurance plans, dental and vision coverage, 401(k) and more. We provide employees with flexible time off plans, including paid parental leave, vacation and holiday leave. Together, we have the opportunity and the power to continue to revolutionize the technology behind air conditioning, heating and refrigeration, and cultivate a better future. Learn more about us and how you can join our teamOur Commitment to Inclusion & BelongingAt Copeland, we cultivate a strong sense of inclusion and belonging where individuals of all backgrounds, and with diverse perspectives, are embraced and treated fairly to enable a stronger workforce. Our employee resource groups play an important role in culture and community building at Copeland.Work AuthorizationCopeland will only employ those who are legally authorized to work in the United States. This is not a position for which sponsorship will be provided. Individuals with temporary visas such as E, F-1 with OPT or CPT, H-1, H-2, L-1, B, J or TN, or who need sponsorship for work authorization now or in the future, are not eligible for hire.Equal Opportunity EmployerCopeland is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to sex, race, color, religion, national origin, age, marital status, political affiliation, sexual orientation, gender identity, genetic information, disability or protected veteran status. We are committed to providing a workplace free of any discrimination or harassment. If you have a disability and are having difficulty accessing or using this website to apply for a position, please contact: copeland.careers@copeland.com