Creator Partnerships Lead
1 week ago
Creator Partnerships LeadJoin us in inspiring everyone to express their unique beauty.IPSY is the beauty industry's most powerful platform, uniting brands, creators, and hyper-engaged consumers with unprecedented access to each other through the ultimate beauty membership. Home to sample-size subscription Glam Bag, full-size subscription BoxyCharm, celeb-curated collection Icon Box, and personal care brand Refreshments, we curate beauty for millions of members so they can play, explore, and express their unique beauty every day.We think self-discovery, self-expression, and confidence are beautiful. Agree? Then join us Explore careers and learn more about our values, culture, and benefits across all our brands.About the RoleIPSY is hiring a Senior Manager, Creator Partnerships team to drive the creator partnerships strategy and oversee creator relationships.This individual will lead and execute the Creator Partnerships strategy across all IPSY marketing campaigns while tracking the success and ROI of IPSY's creator program. The Lead will maintain strong connections within our creator community, and build out a community of both established and up-and-coming creators to support IPSY's marketing strategy. This individual must have strong experience leading a team, managing talent, and creating buzzy moments in the creator space.The Senior Manager will identify and connect with external influencers, celebrities, partners, and internal stakeholders alike on the development, execution, and recapping of all marketing campaigns and key programs. This individual must be strategic, analytical, collaborative, and organized, with experience in a fast-paced environment.The Creator Partnerships Lead will be based from our Santa Monica studio, in a hybrid onsite-remote format, and reports to the Senior Director, Social and Creator.What You'll Be DoingLead short and long term creator strategy by continuously keeping up with and reporting on the creator market and trendsLead the team effort to research and pitch a roster of creators that align with our brand mission across all categoriesDevelop genuine connections within our community in order to maintain strong relationships and drive resultsOversee UGC program that circulates content with organic and paid social teamsDevelop 2025 strategy for our seeding & affiliate programs, finding new ways to incentivize our creator communityIdeate and support execution of creator and community IRL events (small scale) to support brand loyaltyCreate recap reports utilizing Grin and Tribe to senior leadership that highlight business impact and analyze future opps for partnerships and campaignsPartner with cross-functional teams (social, merch, growth) to collaborate on supporting business initiatives and post campaign reportingOversee contract negotiationsMonitor and maintain monthly budget to ensure spend is trackedStaying on the cutting edge of social and creator trends to help keep org informed on the creator landscapeWhat We Are Looking ForBachelor's degree in Marketing, Communications, or related field8+ years experience in influencer marketing or creator partnershipsAbility to ideate and execute a Creator Partnerships strategyStrong people management skills & past experience owning a department wide budgetStrong experience and understanding of creator economy and trendsFamiliary with various social media platforms and audiences is requiredExcels in a team environment, ability to build and maintain positive relationships through collaborative efforts and uphold IPSY core valuesAbility to communicate needs in a positive and productive fashion with a solutions-oriented mindsetA detail-oriented creative who enjoys working both independently and as part of a teamAbility to multi-task in a fluid, fast-paced environmentExperience with influencer software is required (Tribe)Experience with creator events requiredOccasional travel is requiredBonus if You HaveExperience with AsanaDeep passion for self-expressionWhat We OfferCompetitive salary & equity grantsAnnual bonus program (paid out quarterly)Medical, dental & vision insurance401(k) plan with company matchPaid Time OffWork from home flexibilityFree BoxyCharm subscriptionLearning & development programsEEO Statement: We celebrate diversity and are an equal-opportunity employer. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, or any other protected characteristic.If you need reasonable accommodation in the application or employment process, please contact us.Salary Range: $112,500 - $146,000 USD
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Director, Creator Marketing
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