Vertical Lead- Digital Agent

1 week ago

Santa Monica, California, United States Innovative Artists Full time $200,000 - $500,000 per year

We are a leading full-service talent agency based in Los Angeles, representing top-tier talent across film, television, digital media, and branding. With an entrepreneurial spirit and collaborative culture, we champion our clients' growth across platforms and partnerships.

We are seeking an experienced and highly motivated Vertical Lead-
Digital Agent
to oversee a vertical within our Digital Department. This role combines high-level talent representation with commercial strategy, focusing on talent management, brand partnerships, and platform growth.

The ideal candidate has a proven track record in digital talent management or influencer marketing, with deep knowledge of digital platforms (YouTube, TikTok, Instagram, Twitch, etc.) and a strong network within brands, agencies, and platforms. This person will be responsible for leading a talent portfolio, closing high-impact deals, and driving revenue growth within their vertical.

Duties include, but are not limited to:

·      
Talent Management & Representation:

o  Represent and manage a roster of digital-native talent, serving as the main point of contact for negotiations, strategy, and day-to-day management.

o  Identify and recruit new talent aligned with agency goals.

·      
Vertical Leadership:

o  Develop and execute strategic plans for your talent vertical, aligning with broader department and agency growth goals.

o  Build category expertise—track industry trends, audience behavior, and platform shifts specific to your vertical.

·      
Brand Partnerships & Deal Flow:

o  Pitch and close brand deals, sponsorships, and platform opportunities for talent.

o  Lead negotiation of contract terms with support from legal and business affairs.

o  Build and maintain relationships with agencies, brand partners, studios, and platforms.

·      
Revenue & Performance:

o  Own vertical revenue targets and regularly report on forecasts and campaign performance.

o  Provide mentorship or oversight to junior agents or assistants supporting your vertical.

·      
Innovation & Platform Strategy:

o  Guide creators on content strategy, monetization trends (YouTube, TikTok, Twitch, etc.), and new monetization streams (subscriptions, NFTs, live commerce).

o  Collaborate with marketing and analytics teams to optimize campaign performance and audience growth.

·      Team Collaboration & Culture

o  Work cross-functionally with Legal, Finance, Marketing, and other departments to support talent growth.

o  Contribute to a culture of integrity, collaboration, and innovation within the agency.

Skills required for the position are but not limited to:

· years of experience in digital talent management, influencer marketing, or entertainment representation.

·      Strong deal-making experience, including sponsorships, content licensing, or brand integration.

·      Deep understanding of your specific vertical (e.g., beauty, gaming, lifestyle) and the relevant talent, trends, and platforms.

·      High-level negotiation and interpersonal skills.

·      Strong written and verbal communication skills, with experience crafting pitches, campaign decks, and proposals.

·      Well-connected with agencies, brands, or digital platforms

This position is remote hybrid option based in Los Angeles. They will report directly to the Digital department manager and must be comfortable as a team player with fellow team members.

Wage: Based on experience and client list $200,000-$500,000 – commissions/ bonus options

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