Digital Marketing Coordinator

1 month ago

New York, United States FULLBEAUTY Brands Full time

FULLBEAUTY Brands™ is the premier fashion and lifestyle destination for the plus size customer. We are an online and catalog marketplace offering a curated collection of the finest family of plus size brands and thousands of products.


POSITION SUMMARY:

The Digital Marketing Coordinator will report into the Senior Marketing Manager and help drive online revenue and brand awareness for 2-3 brands. They will work on the execution of email marketing programs, paid search & display channels and social media campaigns. This role will have exposure to all aspects of the digital marketing function to support overall marketing effectiveness.


PRIMARY RESPONSIBILITIES:

  • Own the email marketing operational process for 2-3 brands by managing and executing all marketing campaigns from setting up the email, testing, & deployment
  • Assist in the creation of email and social media content calendars
  • Own reporting and metrics on all digital (email, social media, paid social) campaigns.
  • Support the implementation of email and social media marketing projects across all the FullBeauty brands
  • Conduct ongoing competitive analysis of the paid search landscape (including new functionalities & tools) and offer insights based on the findings.


MINIMUM QUALIFICATIONS:

  • Bachelor’s degree in Marketing or related field.
  • 0-1 year of experience within Digital Marketing, Social Media and/or email marketing
  • Strong analytic skills, computer skills and knowledge of Excel i.e. v-lookup, pivot tables
  • Demonstrated presentation, verbal and written skills
  • Ability to thrive in a cross-functional environment while juggling multiple responsibilities.
  • Ability to listen and contribute as a positive and solution oriented team player
  • Ability to think creatively
  • Proficiency with Adobe Analytics and be self-sufficient in analyzing data to drive site merchandising decisions
  • Experience with MailChimp, Klaviyo (or any other ESP) is a plus


WHY JOIN FULLBEAUTY?

  • Competitive Health Benefits (Medical, Dental & Vision)
  • Employer HSA Contribution
  • 401K Match
  • Employee Assistance Program
  • Hybrid Work Schedule (Corporate)
  • Business Casual Attire
  • Wellness Initiatives
  • 30% Associate Merchandise Discount Across our Family of Brands
  • Employee Discount on Travel, Cell Phone Plans and More
  • Generous Paid Time Off Program
  • Promote From Within Culture
  • Commitment to Being an Equal Opportunity Employer
  • Life Insurance Benefits
  • Internal charity that supports FULLBEAUTY Brands’ associates and their immediate family members during times of extreme hardship



FULLBEAUTY Brands™ is an Equal Opportunity Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status

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