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Channel Marketing Manager

5 months ago

Charlottesville, United States GovSpend Full time

Company Overview:

GovSpend provides data and analytics to organizations buying and selling in the public sector. With transparency and accountability at the center of what we do, we strive to place critical market intelligence into the hands of our 4,500+ clients so they can win more government business.


Our Mission:

At GovSpend, our vision is to be the foremost and indispensable provider of Data and Market Intelligence on government activity, driving insights for vendors and agencies. We envision a future where organizations harness the power of data to identify opportunities, optimize strategies, and make for more efficient government.


Through our cutting-edge technology and platform, we harvest the data and produce the insights that enable our clients to make data-driven decisions and thrive in the dynamic landscape of government procurement. Together, we shape a more efficient, informed, and impactful public sector ecosystem.


Position Summary:

The Marketing Manager is responsible for building and executing integrated, multi-channel marketing strategies to drive lead generation and retention across prospective and current clients. In collaboration with partners in Marketing, Sales, Relationship Management, and Product, they will seek to understand business priorities and translate them into effective marketing messaging and tactics.


What you’ll do:

  • Meet regularly with key stakeholders to build multi-channel marketing strategies that include web content, email, social media, trade shows, webinars, and digital ads.
  • Write compelling, on-brand copy for all marketing channels mentioned above.
  • Build nurture campaigns that are aligned to lifecycle stage and segment and are triggered by key moments in the customer journey.
  • Collaborate with the event manager on our trade show schedule and ensure our presence at each show is aligned to current messaging and goals.
  • Collaborate with Senior Designer to maintain a social media calendar with regular posts about new content, events, and GovSpend news.
  • Drive traffic to website via paid and organic search, including Google Ads and search optimization.
  • Execute monthly customer newsletter, including sourcing content, assembling the newsletter, and circulating for review and approval.
  • Help build and maintain customer self-service resources, including in-platform tips and tricks, Help site content, training videos, etc.
  • Monitor web traffic trends using Google Analytics, producing monthly reports on page performance and other key metrics.
  • Find new ways to leverage automation across all our marketing channels.
  • Report monthly on progress to goals across all relevant channels.
  • Other job duties as assigned to meet the business needs.


What you’ll need:

  • Bachelor’s degree in Marketing, Communications, English, or a related field. Proven work experience will be considered in lieu of a degree.
  • 3+ years of work experience in B2B Marketing
  • 2+ years of experience in HubSpot’s Marketing Hub
  • Excellent copywriting skills, proven via writing sample or test
  • Comprehension of multi-channel marketing metrics (impressions, clicks, click-through rate, conversions, page views, followers, etc.) and experience analyzing results
  • Experience in a fast-paced, deadline-driven environment
  • Strong self direction and problem solving skills


What’s a plus:

  • HubSpot Marketing Hub certification
  • Salesforce experience or certification
  • Google AdWords and/or Google Analytics experience or certification
  • Work experience in a Customer Experience role
  • Work experience marketing for SaaS/Information Services


Must reside in VA or FL