Senior Social Media Manager

1 month ago


Miami, United States Insight Global Full time

One of our clients is looking for a talented and experienced SMM specialist to work onsite in their Aventura, FL location and create a large amount of creative content with their team. The client is an experienced company in raising, investing, and managing private equity for real estate development projects across the US. As a mid-level specialist, you will work closely with our marketing team to develop and implement creative strategies in social networks on various platforms. You will be responsible for creating an attractive social media development strategy that matches our brand and resonates with our target audience.


Your main tasks will be:

● Drawing up a creative strategy for the development of social networks with a focus on metrics and organic rapid viral growth.

● Developing content plans and writing a large number of content units every week for YouTube, Instagram, Facebook, TikTok, LinkedIn, Snapchat, X.

● Organization of the production process, setting tasks for designers, content creators and copywriters.

● Drawing up guides for the team.

● Weekly, monthly content analytics - working with hypotheses.

● Achieve the set KPIs and conduct research.

● Implement Tone of Voice, editorial policy, glossary and various tools, participate in the creation process.


You'll be a great fit if:

● You are a fluent English speaker, with native-level proficiency or at least professional level

● You have at least 5-8 years of experience as a SMM manager.

● You have cases on the development of YouTube, Instagram, Facebook, TikTok, LinkedIn, Snapchat and X.

● You know the principles of writing high-quality storytelling.

● Experienced in building the production process.

● Experienced in creating viral content, understanding the principles, having cases (watching short videos of more than 1M)

● Able to organize effective work on transferring tasks to designers, copywriters, cameramen, actors.

● Experienced in implementing various partner special projects and collaborations.

● Experienced in working with different placements - reels, posts, stories, videos for YT, shorts and so on.

● Experienced in creating online and offline events with a positive unit economy.


Qualifications:

● Bachelor’s degree in Journalist, Advertising, Marketing, Communications, or a related field.

● At least 5-8 years of professional experience, preferably in the following industries: real estate, finance, banking, investor or fintech.

● Proven ability to manage multiple projects simultaneously and meet tight deadlines.

● If you are Chilean, you must be able to apply for the Visa Waiver. If you are Mexican, you must have a valid B1/B2 Visa.

● Bilingual in English and Spanish.


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