Paid Media Specialist-Remote

Paid Media SpecialistClient is a technology company focused on Blockchain research and development. They are renowned for their scientific approach to blockchain development, emphasizing peer-reviewed research and formal methods to ensure security, scalability, and sustainability. Projects include decentralized finance (DeFi), governance, and identity management, aiming to advance the capabilities and adoption of blockchain technology globally. They invest in the unknown, applying our curiosity and desire for positive change to everything we do. By fueling creativity, innovation, and progress within teams, products and services are designed for people to be fearless, to be changemakers.Duties & ResponsibilitiesDevelop and execute paid media strategies that align with brand, product, and event objectivesOwn campaign planning and execution across platforms, including LinkedIn, Meta, and X, while identifying other channels to leverageIdentify target audiences based on company objectives and provide recommendations for tailored messagingCollaborate with Creative teams to deliver compelling, high-conversion ad assets (static images, videos, carousels, etc.)Manage media budgets, pacing, and forecasting to ensure efficient use of spend and achievement of KPIsChannel management & optimizationManage day-to-day operations of paid media campaigns, including testing and performance monitoringReview and approve media plans, channel mix, and campaign optimizations in partnership with the agencyContinuously refine targeting strategist based on past performance, latest trends, and changes to company objectivesIn collaboration with the External Communications Manager, oversee media agency relationshipReporting & insightsTrack and analyze key performance indicators while identifying the appropriate metrics we should be measuring for each campaignProduce quarterly reports to be shared with senior leadershipProvide post-campaign analysis and recommendations for future optimizationAnalyze performance data and translate insights into actionable recommendations to continuously improve resultsIndustry creativityIdentify and test new paid media channels and formats, ensuring IOG stays ahead of its competitors, while also attracting new audiencesExplore opportunities for paid partnerships influencer amplification, and performance-based growth marketing tacticsStay up to date with media trends, tools, and technologies, proactively identifying new opportunities to test and scaleEnsure campaigns are executed flawlessly and are compliant with brand and legal guidelinesSkills & QualificationsStrong experience in campaign design across programmatic media, search, and social mediaExperience managing and collaborating with media agenciesProficiency in interpreting campaign data and performance metrics using tools like Google Analytics, Ads Manager, or similar platformsProven track record of driving measurable results (leads, conversions, ROI) through paid media campaignsFamiliarity working in a distributed team experience, while collaborating across verticals to produce exceptional resultsPossess an entrepreneurial attitude and a genuine passion for the Web3 spaceProven experience managing digital advertising campaigns with a strong understanding of performance marketingDeep knowledge of Google Ads, LinkedIn Ads, X Ads, search engine marketing, programmatic advertising, campaign management dashboards, and DSPsAbility to think both strategically and tacticallyAdaptable and open - unafraid to take on new challengesCuriosity & learning mindsetDrive, self-relianceDelivery focused - turn abstract concepts into measurable resultsPersuasive - skilled in lobbying and driving consensusA team player, skilled in collaborating with internal stakeholders to achieve shared goalsPragmatic with a can-do mentality and a growth mindsetWell-organized and effective time manager, methodical in approachEducation & ExperienceMinimum of 5 years of experience in digital paid media campaignsExperience of Blockchain/Web3To ApplyUse the link at the bottom of this page to apply. Make sure you are using the latest version of your browser.Diversity Inclusion & Customer Service StatementTeamPeople, a division of System One, is an organization dedicated to providing superior customer service. Outstanding customer service encompasses everything from performing the technical, creative and operational aspects of our jobs to the best of our ability, to going the extra mile to assist our customers and colleagues in any way. TeamPeople not only serves as a valued partner for our clients, but we offer eligible employees health and welfare benefits coverage options including medical, dental, vision, spending accounts, life insurance, voluntary plans, as well as participation in a 401(k) plan. We respect, value and celebrate the unique attributes, characteristics and perspectives that make each person who they are. We also believe that bringing diverse individuals together allows us to collectively and more effectively address the issues that face our customers. It is our aim, therefore, that our partners, strategies and investments reflect these core values. TeamPeople is dedicated to providing superior customer service and is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, age, national origin, disability, family care or medical leave status, genetic information, veteran status, marital status, or any other characteristic protected by applicable federal, state, or local law.Global HQ6402 Arlington Blvd, Suite 1020 Falls Church, VA 22042