Senior Paid Media Specialist

EMPIRE BEAUTY SCHOOL "To create opportunities for people to improve their lives." Senior Paid Media Specialist – Remote Help Shape the Future of Beauty Education Lead Paid Media Strategy across 74 Schools Nationwide Empire Beauty School, one of the nation’s largest network of cosmetology schools — is seeking a Senior Paid Media Specialist to drive innovative and high‑performing media strategies that help thousands of students each year change their lives through beauty education. This is a rare opportunity to drive national/local paid media strategy for a fast‑growing, mission‑driven organization while working primarily remote with a collaborative, forward‑thinking marketing team. Why This Role Is Exciting High‑impact scope: You’ll manage paid media for 74 schools across the U.S., shaping enrollment growth at a national scale. Innovation encouraged: We want someone who pushes boundaries—experimenting with new platforms, testing AI‑driven optimizations, and architecting sophisticated campaigns across the entire media funnel. Growth & stability: Empire Beauty School is a best‑in‑class, expanding brand with a more than 90‑year legacy of helping people build careers they love. Remote flexibility: Enjoy the freedom of remote work while contributing to a passionate, mission‑centric team. In‑person meetings will be requested only as needed. What You’ll Do Reporting directly to the VP of Marketing, lead the strategy, execution, and optimization of paid media campaigns across Google, Meta, TikTok, YouTube, programmatic platforms, and emerging channels. Build full‑funnel campaigns that drive lead generation, applications, and enrolled students at optimal ROI. Use AI tools, automation, and predictive technologies to enhance performance and scale efficiently. Partner closely with admissions, analytics, and creative teams to align media performance with enrollment objectives. Manage budgets overall and across multiple schools and markets, ensuring efficient and data‑backed allocation of spend. Monitor, measure, and refine campaigns continuously using best‑in‑class attribution and analytics practices. What We’re Looking For 5+ years of proven paid media experience with a track record of delivering measurable results. Deep expertise in Google Ads, Meta Ads, and hands‑on experience with additional digital channels (TikTok, programmatic, YouTube, etc.). A strategic thinker who can blend creativity with data to build high‑converting, innovative campaigns. Ability to thrive in a fast‑moving environment and adapt to the evolving digital landscape, including the use of AI‑driven tools. Strong analytical mindset with experience in attribution, optimization, and multi‑location campaign management. Excellent communication skills and the ability to present insights confidently. What We Offer Competitive salary and full benefits package, commensurate with experience. Remote‑first culture with periodic in‑person collaboration opportunities. Chance to work with a growing, nationally recognized brand committed to transforming lives through education. A supportive, passionate team that values innovation, continuous learning, and forward‑thinking marketing strategies. 401K, medical, dental, vision, and more Generous paid time off. 12 paid holidays. The salary range for this position is $80,000.00 – $90,000.00 per year, depending on experience. Ready to Lead the Future of Paid Media at a National Scale? Apply today and help us build the next generation of beauty professionals. Candidates for this position must reside within one of the following states: NY, NC, MD, VA, MA, ME, RI, NJ, PA, IL, OH, IN, KY, TN, GA, FL, AZ, CO, MN, WI, or MI. Seniority level Mid‑Senior level Employment type Full‑time Job function Marketing, Public Relations, and Writing/Editing Industries Higher Education, Education Administration Programs, and Professional Training and Coaching #J-18808-Ljbffr