Head of SEM

Are you a Head of SEM or SEM Manager with a strong background in the Direct-to-Consumer, Marketplace Solutions, or Health Tech or Agency space seeking an opportunity with a premier Health-Tech Startup? Are you a SEM Manager who is looking for an opportunity to design and build a world-class SEM program from the ground up? Are you and SEM Manager with an expert level background in Google Ads, Google Ads Editor, Google Shopping and Google Analytics? If yes, please continue reading….

This West LA based growth-stage startup ties in telemedicine, health and wellness, subscription, and pharma. They are led by a strong management team of industry experts and have a tremendous pipeline of consumer business enabling them to expand the team with the scale of the business. The company is already profitable, with 8-figure ARR, and is growing over 30% per month. Founder/CEO has led several successful venture-backed companies and has a track record of mentorship and promoting from within.

Role & Responsibilities:

• Execute campaign creation and execution of paid search campaigns across multiple engines
• Design & build a world-class SEM program from the ground up
• Own and create SEM strategy and implementation
• Own all Google Ad Channels
• Owning & create SEM strategy and tactics, owning all google ad channels, SEM ad copy, landing pages and reporting
• Run all day-to-day campaign activities; big management, automation, performance monitoring, campaign expansion, copy and testing
• Funnel optimization; influence every piece of the funnel throughout the user journey
• Design and run A/B tests to determine key customer insights and optimize a user’s journey
• Tack and measure conversion effectiveness including marketing attribution and ROI of marketing spend
• Analyze results, report on key metrics, and optimize future campaigns based on learnings

Skills / Experience Needed:

• 5+ Years of experience managing paid search campaigns from creation through execution
• Expert level experience with Google Ads, Google Ads Editor and Google Analytics
• Experience managing budgets with at least $500k in monthly spend on Google specifically
• Prior experience working in the Agency space, at high-growth startups, direct-to-consumer, or the health Tech space
• Proficient in keyword planning, account set up, smart bidding strategy (CPA, ROAS, enhanced CPC, portfolio bidding, target impression share), audience targeting, demographic and device segmentation
• Has used and is comfortable with attribution methodologies including cross-platform attribution
• Has run paid search within a performance marketing environment that leverages many channels including paid social, display, television, and direct mail
• Customer focus approach with strong problem-solving capabilities
• Eager to push the boundaries of what is possible
• Strong understanding of analytics and data
• Bachelor’s Degree

What is Being Offered:

• Opportunity to be one of the first 30 employees in the business and be a key player in building this platform
• Join an organization that is passionate about the work their doing day in day out
• Opportunity to join one of the fastest growing businesses in Los Angeles
• Leadership opportunities
• Various work capabilities: In office, hybrid, or remote
• Base Salary
• Equity component
• Unlimited PTO
• 401K Plan
• Other perks

If you are a SEM Manager or Head of SEM who is interested in joining a growing marketing department with an innovative direct-to-consumer health tech startup in LA, please apply today.