Marketing Manager

2 weeks ago


Boston, United States IFIT Solutions Full time

Job Spec

8 months contract role

C2C

Hybrid work format (3 days work office)

Boston, MA

Banking client.


Description:

Develops the marketing strategy, plans and events to create brand awareness and drive revenue. Performs research and analysis in order to define market segments and understand the competitive landscape. Establishes product, service and promotional priorities based on projected results considering overall short and long term returns against the assets and resources expended. Coordinates with other functional areas to ensure marketing priorities are consistent with corporate strategic and operational plans. Assesses market penetration and customer satisfaction. Creates and oversees production of promotional materials to support product and sales initiatives. Supports internal communications, marketing, training, motivational and incentive development efforts. Identifies and implements procedures and systems to ensure the Companys marketing activities are consistent and as efficient as possible while meeting internal and external customer needs.


Responsibilities:

Coordinate, implement and oversee direct and digital marketing acquisition campaigns for a range of products and services from agency kick-off to art and list files to vendor.

A good understanding of how to:

 run agency kick-off meetings and partner with agencies to build multi-channel campaigns

 run creative reviews with marketing leadership

 run list kick-offs and serve as liaison between data teams and campaign list generation

 lead projects as part of cross functional team managing stakeholders

 keep campaigns on track


Core Requirements:

- Bachelor’s degree in marketing, communication, direct mail, digital marketing or related fields

- Unparalleled work-ethic, willingness to take on role enthusiastically and hit the ground running

- 5-7 years of related job experience

- Strong problem-solving skills

- Exceptional attention to detail

- Exceptional communication skills, managing open dialogue on status and setting right expectations

- Exceptional project management skills ensuring projects are delivered on time, error-free.

- Ability to manage several campaigns simultaneously and talent working under pressure

In-depth knowledge of running B2B and B2C campaigns


Location: Hybrid, 3 days a week onsite in Boston, MA


Duration: Possibility for extensions and full time employment



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