Digital Email Marketing Specialist

2 weeks ago

Monrovia, United States BDI Full time

At BDI, our work isn’t just work, it’s passion… and a calling. We believe in our mission to release generosity and are serious about finding the right people to join our team.

We’re looking to add unique voices to our diverse and growing team of bold, out-of-the-box fundraisers and marketers. Super smart but also super fun – and always fueled by hope.


Position Purpose

In this role, you need to be a quick-thinking, fast-paced juggler and love it You will be part of a team that supports over 40 clients in their digital marketing program. If you want to develop your career in digital, love a challenge and have the ability to learn new things quickly, this might be the job for you

Primary responsibilities include email marketing deployment, WordPress website updates and donation page updates, and organic social media support. Additional responsibilities include website content development, blogging, landing page optimization and special projects.


The Specialist is someone who is EXTREMELY detailed, self-managing, possesses high initiative and thrives in a highly collaborative work environment and who, when presented with a challenge, will investigate solutions and won't quit until they find one. Digital marketing is both a technical and visual discipline – the Specialist needs an eye for design and the awareness to determine when something looks off brand.


Essential Duties and Responsibilities

  • Creates and deploys monthly email campaigns using Mail Chimp, Constant Contact, Delivra, Blackbaud and other email programs
  • Assists with the implementation of the digital program including website updates in WordPress, WIX, Squarespace, and donation page updates in multiple custom platforms, email marketing, client list maintenance, and client-specific requests
  • Manages a group of clients cultivating relationships with the clients and the Account team
  • Develops and maintains the digital department’s QC procedures for all digital cultivation programs
  • Contributes to digital strategy created around email and web marketing
  • Attends internal creative and tactical meetings to ensure digital campaigns are input into CRM correctly and align with the strategic objectives set by the digital team
  • Assists the Director of Digital Operations and Analytics with data collection and preparation for Analytics reports and other special projects as needed
  • Coordinates projects with external contractors and business partners
  • Assists with onboarding of new clients, implementation of tracking, troubleshooting, and providing technical support to our clients
  • Proficient in Microsoft Outlook, Google Drive, Windows and Mac environments. Ideal candidate is also proficient in WordPress and an ESP like Mailchimp, Constant Contact or Delivra
  • Assist with the implementation and monitoring of campaign tracking and analytics for all digital clients using Google Analytics and UTM Codes
  • Other responsibilities as assigned


Skills and Abilities

  • Communication Skills: Strong internal and external, written, and oral, communication writing skills. Must be collaborative and enjoy working with a team
  • Reasoning Skills: Strong problem-solving capabilities and extremely high attention to detail. Need to take initiative to find solutions to challenges
  • Leadership Skills: Ability to juggle competing deadlines, multi-task, meet tight deadlines and support other teams as needed
  • Math Skills: Ability to reason patterns in campaign results data and interpret causation in data analytics
  • Computer Skills: Proficient in components of MS Office, including Word, Excel, PowerPoint, and Outlook. Proficient with WordPress websites, plugins, and updating web pages. Proficient in MailChimp and has the proclivity to quickly learn and master other custom CMS platforms. Drupal and Constant Contact would be a bonus. Must be proficient in both Windows and Mac environments
  • Decision Making: Positive, energetic, and collaborative personality with self-starter approach to work
  • Relationship Building: Ability to manage website developers, designers and content creators providing the direction needed to assure projects meet creative and strategic objectives and deadlines on time


Educational Requirements and Qualifications

  • Bachelor’s degree in Business, Marketing, Computer Science or another related field
  • Two or more years’ experience in digital marketing and media experience in a professional environment
  • Experience with WordPress, Email Marketing Platforms, Microsoft Office, Outlook, Google Drive
  • Professional social media experience and SEO preferred
  • Non-profit and/or agency experience preferred


Work Environment

  • Professional services office environment
  • Hybrid work schedule
  • Occasional travel to conferences and client sites

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