Marketing Associate

5 days ago

Tampa, United States FinTrust Connect Full time

Marketing Associate -Tampa, FL (On-site with hybrid work flexibility)


FinTrust Connect is a growing recruitment and staffing firm, specializing in providing high-quality talent to the financial services, information technology, and accounting sectors. As we expand our marketing efforts, we are looking for a Business Marketing Associate to join our dynamic team and help execute both outbound and inbound marketing strategies.


We are seeking a creative, strategic, and results-driven Marketing Specialist to support our growing marketing efforts. The ideal candidate will have a solid background in email marketing, paid ads, and campaign management, with the ability to execute and optimize marketing initiatives across various platforms. You will play a key role in implementing strategies that drive lead generation and help establish FinTrust Connect as a leading recruiting services provider.


Requirements:

  • 1-3 years of experience in marketing, with a focus on email marketing and paid ads.
  • Proficiency in social media platforms and automation tools such as Go HighLevel, Apollo, Make, OpenAI, Microsoft 365, and Instantly (email marketing).
  • Strong analytical skills with the ability to track and interpret campaign performance metrics.
  • Creative thinker with a strategic mindset, able to propose and implement marketing initiatives.
  • Excellent communication skills and the ability to work cross-functionally with different teams.
  • Ability to manage multiple projects and meet deadlines in a fast-paced environment.
  • Maintain reliable daily transportation to the office.


Description:

  • Manage and execute outbound marketing initiatives, including email campaigns, paid ads, and social media outreach.
  • Develop inbound marketing strategies that attract job seekers to our career coaching and resume services.
  • Oversee the creation and scheduling of content across social media platforms (LinkedIn, Facebook, etc.).
  • Utilize Go HighLevel, OpenAI, and other automation tools to streamline marketing processes.
  • Collaborate cross-functionally with sales, product, and operations teams to ensure marketing efforts align with business goals.
  • Track and report on campaign performance using analytics tools to ensure KPIs are met.
  • Continuously research and suggest improvements for campaign strategies based on performance data and industry trends.
  • Assist with pricing research and cost presentations for various marketing initiatives.


Preferred Skills:

  • Experience in recruitment, staffing, or professional services industries.
  • Familiarity with automation workflows and subscription management platforms.


Perks & Benefits:

  • Competitive salary based on experience.
  • Hybrid work flexibility.
  • Opportunities for professional growth and potential leadership roles.
  • Collaborative and innovative work environment.

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