Global Marketing Director Furniture

Global Furniture Segment Marketing StrategyThis role is accountable for the development and execution of the global furniture segment marketing strategy. Executing the strategy will result in profitably growing Sherwin-Williams share of the global market for the industrial wood coatings division by effectively aligning resources with opportunities. Key metrics include sales growth in excess of market growth rates, margin growth, and new product sales growth.The position provides strategic leadership for sales, R&D, and product management teams in North America, Europe, and Asia. It serves as a key member of the marketing leadership organization.ResponsibilitiesOverall responsibilities:Develop growth strategies for the designated sub-segments in North America, Europe, and APAC.Convert the strategy into multi-year growth plans that expand both position and profitability.Align regional sales, R&D, and product management resources to execute the growth plan.Establish leading operational and lagging financial metrics for the segment and manage to these. These metrics should include, but are not limited to, sales growth and margin growth.Grow market share in key geographies.Develop, coach, and manage talent.Stay within budget and timelines in achieving the above results.Strong fact base, quantifying key dimensions of the segmentLeading and lagging economic indicators for the segmentQuantified assessment of sub-segment attractiveness in each relevant geographyCompetitive intelligenceIdentify and quantify the impact of disruptors and accelerators in the segmentQuantified assessment of our probability of success in each sub-segment in each relevant geographyInternal value chain assessmentDefined business model and channel strategySegment industry value chain overview.Segment strategy that drives differentiation and sustainable competitive advantageActionable growth plan including both external market actions and internal investmentsFinancial plan quantifying the net benefit of these market actions and internal investmentsStrategy execution/growth plan:Execute the strategy to achieve the financial growth plans. This should include:Aligning all internal stakeholders around segment growth plans.Maintaining contact with key customers in all regions to gain market insight and deeper customer understanding.Maintaining contact with key suppliers or co-suppliers in the industry to understand their capabilities and innovations to better serve the segment.Active involvement in industry associations to represent Sherwin-Williams as a global coatings leader.Supporting sales in positioning appropriate product offerings for target customer segments.Identify and establish relationships with key industry influencers and brand owners.For selected strategic accounts, partner with the enterprise selling team to deliver an enterprise-wide value proposition that delivers on value elements from several divisions or groups.Support the global sales organization at the strategic, as well as tactical account level through targeting, lead generation, sales tool development, pricing guidance, and collaborative selling.Global account management:For a select number of global accounts, work with the regional account owners to coordinate the cross regional account plan.Facilitate service in each region that reflects the global importance of these accounts.Product development and commercialization:Develop a robust new product development roadmap, including an active ideas pipeline. This roadmap should ensure marketshare and profit expansion.Collaborate with segment product management on road map execution.Responsible and accountable for stage gate phase 1 opportunity identification.Responsible to contribute as a project team member to phase 2 through 5 by advancing commercial data and refining the value proposition and financial assessments.Lead the market introduction for new products.Support product management in prioritizing segment-specific lab work requests (LWRs).External communications:Identify key stakeholders and build tailored message maps.Recommend key events and media relevant for the focused segment & support Marcom in executing these events, through content contribution and participation.Ensure thought leadership in the segment(s) through articles, presentations, and interviews.Internal communication:Deliver market and product training in collaboration with the product managers and regional market managers.Ensure effective sales and marketing tools as well as printed collateral for internal and external use.Increase organizational alignment around segment strategy through quarterly reviews with relevant internal stakeholders.Leadership:Work cooperatively with management in all global locations.Manage limited resources in pursuit of the highest return on investment (ROI) in the focused segment.Overcome internal barriers in achieving objectives.Interact with technical, sales, manufacturing, human resources, and finance directors.Track and report focus market-based results and activities.QualificationsFormal education:Required: Bachelor's degree from an accredited university.Preferred: MBA, Bachelor's degree in marketing or business-related field.Knowledge & experience:Required: Ability to multi-task in a fast-paced business environment and be proactive with prioritizing work assignments. Strong organization, analytical, time management, and communications skills. Minimum of 7 years of marketing and/or sales B2B experience.Preferred: 10-15 years industry experience.Technical/skill requirements:Required: Computer skills advanced PowerPoint skills.Travel requirements:50% or more.About UsAt Sherwin-Williams, our purpose is to inspire and improve the world by coloring and protecting what matters. Our paints, coatings, and innovative solutions make the places and spaces in our world brighter and stronger. Your skills, talent, and passion make it possible to live this purpose, and for customers and our business to achieve great results. Sherwin-Williams is a place that takes its stability, growth, and momentum and translates it to possibility for our people. Our people are behind the strength of our success, and we invest and support you in:Life with rewards, benefits, and the flexibility to enhance your health and well-being Career with opportunities to learn, develop new skills, and grow your contribution Connection with an inclusive team and commitment to our own and broader communities It's all here for you... let's Create Your PossibleAt Sherwin-Williams, part of our mission is to help our employees and their families live healthier, save smarter, and feel better. This starts with a wide range of world-class benefits designed for you. From retirement to health care, from total well-being to your daily commuteit matters to us. A general description of benefits offered can be found at http://www.myswbenefits.com/. Click on "Candidates" to view benefit offerings that you may be eligible for if you are hired as a Sherwin-Williams employee.Compensation decisions are dependent on the facts and circumstances of each case and will impact where actual compensation may fall within the stated wage range. The wage range listed for this role takes into account the wide range of factors considered in making compensation decisions including skill sets; experience and training; licensure and certifications; and other business and organizational needs. The disclosed range estimate has not been adjusted for the applicable geographic differential associated with the location at which the position may be filled. The wage range, other compensation, and benefits information listed is accurate as of the date of this posting. The company reserves the right to modify this information at any time, with or without notice, subject to applicable law.Qualified applicants with arrest or conviction records will be considered for employment in accordance with applicable federal, state, and local laws including with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act where applicable.Sherwin-Williams is proud to be an equal employment opportunity employer. All qualified candidates will receive consideration for employment and will not be