Campaign Specialist

1 week ago


San Francisco, United States Vertisystem Full time

We're currently recruiting for the position of Measurement Insights Analyst _ UBRJP00026368


Contract Duration: 6 months

Location: Based in SF, NYC, Chicago preferred (Hybrid / remote)


Job Description


About the Team

Advertising’s vision is to offer the most marketplace-centric advertising to connect 's platform users (eaters, riders, and earners) with advertisers. Advertising’s platform brings together location based and shopping data with closed loop attribution across its mobility and delivery channels for performance and brand campaigns, enabling advertisers to engage with our consumers through the entire marketing funnel - from awareness through purchase to loyalty and advocacy for users.

At , we have set up a new Advertising division to spearhead the growth of its advertising business. By building a dedicated advertising organization and a suite of advertising products, Advertising will enable merchants and brands to reach and convert its highly engaged user base across its Mobility and Delivery platforms in 32 markets.


About the Role

The Measurement Insights & Analysis team is looking for an analytical and strategic problem solver to partner with our sales team with the goal of improving the performance of our advertisers’ campaigns on and driving larger advertising revenue.

The Measurement Insights Analyst will focus on the post-campaign measurement for our Strategic Verticals (non-endemic enterprise brands) advertisers based in the US and Canada; this role will facilitate and drive key insights for partners, support sales staff, collaborate with internal partners to optimize our go-to-market strategy, increase overall product adoption and track performance targets. You will be responsible for ensuring operational efficiency, driving strategic analysis of omni-channel campaigns of some of the largest advertisers in the world. Leveraging your business acumen and technical skills (such as SQL), you will derive both tactical and strategic insights and communicate them to senior leaders at and at our advertisers.


What You’ll Do

*Standard Post Campaign Reporting - Establish streamlined processes for timely delivery of standardized Post-Campaign Reports (PCRs)

*Scalable Operations - Optimize operations for scalability through automation, process improvement, playbooking and best practices.

*Strategic Alignment - Foster cross-functional collaboration to algin reporting strategies with organizational goals, including collaborations with product, engineering, measurement strategy, ads partner solutions, etc.

*Vendor Management - Build out processes for vendors supporting the CRA function within Measurement Operations, troubleshooting issues with processes for vendors (i.e. fixing broken queries, QAing custom data, etc)

*Iterating and Scaling - Continuously iterating on and improving processes built to ensure a high quality of deliverables and high client (internal and external) satisfaction.

*Advocacy for local country and regional needs - Establish deep understanding of the local needs and nuances by partnering with local Account Executives, Account Managers and Merchant Operations teams, in order meet post campaign reporting needs for that country / region


Basic Qualifications

*Bachelor's degree or equivalent in math, statistics, psychology, marketing, economics, computer science, operational research or similar quantitative field

*3+ years of experience in data analytics / data science, measurement and insights, consulting, operations or strategy

*3+ years of experience in marketing / advertising analytics and measurement; experience in omnichannel marketing, attribution, and ROI measurement, including performance and awareness of online advertising preferred

*3+ years of experience and advanced skills in data analysis (e.g. MS Excel / Google Sheets / Python), story-telling (e.g. providing actionable insights based on analysis), advanced data querying (e.g. SQL), leveraging data visualization tools (e.g., Looker, Google Data Studio, Tableau)

*Strong organizational skills, with the ability to effectively manage multiple projects simultaneously; project management experience in dealing with a high volume of reporting / analysis requests

*Strong communication skills, with the ability to build relationships with various stakeholders including sales and account management team and to effectively communicate technical work to non-technical audiences

*Detail orientation with a focus on accuracy and efficiency (process standardization) using strong documentation. You lean in and embrace the details to map processes, clean data, and even write / review code


Preferred Qualifications

*Experience with marketing / advertising measurement, analytics, and reporting within an advertising agency/consulting.

*Experience with online advertising, targeting and measurement systems and methodologies (ad servers, DSPs, DMPs, etc.)

*Experience with 3rd party measurement studies (brand lift, sales lift, foot-traffic, etc.)

*Well-versed in advertising technology, including 3rd party ad-serving and tag management solutions and programmatic ad buying platform

*Experience with A/B and multivariate test design and implementation and statistical concepts

*Experience in developing and presenting strategic, action-oriented recommendations from complex analytics efficiently and engagingly to an executive audience

*Experience with relationship building/management with internal stakeholders including Marketing, Product and Engineering


Thanks



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