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Marketing Campaign Specialist

4 months ago

San Francisco, United States Nelson Connects Full time
Job Description

Job Description

Marketing Campaign Specialist - Contract

Remote in US

You are a Marketing Campaign Specialist with enterprise experience who will ensure marketing campaigns are executed correctly and error free. A typical campaign specialist is responsible for creating marketing and advertising plans and monitoring advertising programs across various channels.

This position pays: $55.00 - $60.00 per hour

What you will be doing:

  • Create and execute a territory-specific strategy leveraging different sets of integrated marketing that enables partners to attract new customers and grow existing accounts.
  • Set up a longer term strategy per market, find empty holes and fill them in by accessing our marketing exposure per territory/country
  • Leverage an integrated marketing mix including ABM, digital, email, virtual and physical events, webinars, social media and more
  • Create channel marketing plans that help local channel sales and partners achieve a healthy pipeline
  • Define the co-marketing strategy that expands Atlassian and our partners reach
  • Create an effective Development Fund program strategy that results in high ROI activities
  • Understand local partner requirements for program localization and local execution support
  • Conduct partner marketing readiness assessments
  • Evaluate the marketing performance of partners and recommend improvements
  • Measure, analyze, and report on local channel marketing pipeline-building activities to determine their contribution to pipeline health and evaluate marketing effectiveness/ROI
  • Partner with Marketing & Sales Analytics on defining requirements for reporting/dashboards to support regional and/or corporate initiatives
  • Support collection and analysis of indirect buyer insights and audience segmentation
  • Advocate on behalf of the channel sales team and partners to educate the Atlassian corporate marketing team on their needs
  • Support local channel sales efforts to recruit partners that match local requirements
  • Oversight of our internal resource who manages local 3rd party marketing demand gen agencies
  • Support the work of internal and external agencies.
  • Measure, analyze, and report campaign performance and deliver campaign performance briefs to marketing and sales leadership
  • Manage the procedure, implementation, tracking and measurement of marketing campaigns.

What you bring:

  • Effective oral and written communication.
  • Knowledge of marketing principles.
  • Problem-solving skills.
  • Strategic and organizational planning skills.
  • Experience in digital marketing, experience in salesforce, knowledge of social media advertising
  • Previous experience with computer applications, such as Microsoft Word and PowerPoint, HTML, Photoshop.
  • Bachelor's degree in marketing or other relevant field, or equivalent experience/training required.
  • 5+ years related experience required.

To learn more about the workplace culture and the position, please apply

Company Description

If you're looking for a new opportunity, the recruiting and staffing experts at Nelson Connects can help. We work with companies of all types and sizes across all industries. We help people like you find exciting roles with employers ranging from Fortune 100, government, and nonprofit organizations to local businesses, industry leaders, and the most agile start-ups. The candidates we work with appreciate our responsive approach, genuine relationships, and exceptional service. With a commitment to transparency, authenticity, and credibility, we look forward to our jobs every day, and we're excited to help you find the job you've been looking for.

Pay Transparency: Nelson Connects provides pay transparency by placing salary ranges in all job postings in accordance with state and local regulations. We are committed to communicating pay clearly throughout the employment process.

California Fair Chance Act and Beyond: Qualified applicants with criminal histories will be considered for employment in accordance with applicable regulations. We will consider qualified Applicants for employment, including those with criminal histories, in a manner consistent with the requirements of applicable state and local laws, including the City of Los Angeles' Fair Chance Initiative for Hiring Ordinance, San Francisco Fair Chance Ordinance, and CA Fair Chance Act.

Temporary Associate Benefits Offered: Weekly benefits offered include Medical, Dental, Vision, HSA, EAP, Life/AD and D, STD, Commuter FSA, + state mandated benefits.

EEO Statement: Nelson Connects is an equal-opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status, or any other classification protected by law.

Company Description

If you're looking for a new opportunity, the recruiting and staffing experts at Nelson Connects can help. We work with companies of all types and sizes across all industries. We help people like you find exciting roles with employers ranging from Fortune 100, government, and nonprofit organizations to local businesses, industry leaders, and the most agile start-ups. The candidates we work with appreciate our responsive approach, genuine relationships, and exceptional service. With a commitment to transparency, authenticity, and credibility, we look forward to our jobs every day, and we're excited to help you find the job you've been looking for. Pay Transparency: Nelson Connects provides pay transparency by placing salary ranges in all job postings in accordance with state and local regulations. We are committed to communicating pay clearly throughout the employment process. California Fair Chance Act and Beyond: Qualified applicants with criminal histories will be considered for employment in accordance with applicable regulations. We will consider qualified Applicants for employment, including those with criminal histories, in a manner consistent with the requirements of applicable state and local laws, including the City of Los Angeles' Fair Chance Initiative for Hiring Ordinance, San Francisco Fair Chance Ordinance, and CA Fair Chance Act. Temporary Associate Benefits Offered: Weekly benefits offered include Medical, Dental, Vision, HSA, EAP, Life/AD and D, STD, Commuter FSA, + state mandated benefits. EEO Statement: Nelson Connects is an equal-opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status, or any other classification protected by law.