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Marketing Director

3 months ago

Vista, United States Cal-a-Vie Health Spa Full time

Company Description

Cal-a-Vie Health Spa, located in Northern San Diego County California, is an intimate and exclusive spa haven resembling a serene French village nestled within 500 private acres in northern San Diego County. With a 5:1 staff-to-guest ratio, the award-winning wellness program is customized to suit personal fitness and wellness needs, resulting in improved health and vitality physically, mentally, and emotionally.


Position Purpose

The Marketing Director is responsible for developing and executing strategic marketing plans to enhance the health spa’s brand presence and drive business growth. This role involves leading and managing marketing initiatives, overseeing advertising and promotional campaigns, and ensuring all activities align with the spa’s values and mission. The Marketing Director will collaborate with cross-functional teams to create innovative strategies that attract and retain clients, boost engagement, and achieve organizational goals.


Key Responsibilities

Develop and implement a marketing plan to achieve spa objectives and manage reservations and group sales. Adjust marketing strategies based on research and market conditions. Oversee all marketing, sales, PR, and promotional activities, and propose strategies to senior management. Create and manage the annual marketing plan and budget while maintaining accurate departmental records. Coordinate group retreat strategies, supervise marketing projects, and handle media inquiries. Manage print production, newsletters, and email blasts, and secure guest speakers and partnership opportunities. Organize photo shoots and TV filming, conduct client tours, and attend sales meetings and networking events. Maintain the spa's website and online presence, adhere to deadlines, and ensure high-quality service. Represent the spa professionally, manage staff performance, and comply with labor laws and safety regulations. Document discussions, conduct performance reviews, and participate in safety seminars. Perform additional duties as required.


Qualifications:

Education/Certification: Bachelor’s degree in Marketing

Knowledge: Strong knowledge of Word, Excel, PowerPoint, Database, Graphic Design and Social Media programs    

Experience: Three years successfully managing a marketing department preferably in the hospitality industry 

Skills/Abilities: 

  • Excellent assessment and problem-solving skills
  • Proficient in managing public relations and media events
  • Strong leadership and team motivation abilities
  • Advanced social media expertise
  • Exceptional communication and interpersonal skills
  • Highly organized with effective prioritization and time management
  • Strong follow-up and correspondence capabilities
  • Ability to travel and represent the spa at events
  • Skilled in reading and interpreting safety rules, contracts, and procedures
  • Collaborative team player with a positive attitude under stress
  • Quick to resolve conflicts and adapt to changing situations

Availability: Ability to work any day of the week, any shift, and long hours when necessary  


How to Apply

Please submit your resume and cover letter detailing your qualifications and experience to:

Annette Paed

apaed@cal-a-vie.com