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Marketing Director

1 month ago

Chula Vista, California, United States Marriott Full time
Job Summary

As a Marketing Manager at Marriott International, you will be responsible for promoting on-brand messaging to customers through traditional, digital, and social media channels. Your goal will be to drive revenue and support total hotel goals.

Key Responsibilities
  • Develop and execute the overarching marketing strategy from marketing plans to budgets for hotel/group of hotels that align with business priorities.
  • Cultivate partnership with and active participation in demand generation strategy development.
  • Reconcile marketing plan monthly with accruals, forecast in conjunction with Director of Finance.
  • Lead and/or partner with Hotel Operations to conceptualize/execute property-level Programming and Activation, based on brand guidelines.
  • Serve as the hotel(s) brand guardian / liaison, verifying all marketing reflects brand voice.
  • Partner with Revenue Management to develop and execute promotional strategy.
  • Develop and manage property email marketing strategy, digital strategy across M.com and Third-Party sites, paid media campaigns and performance and verify proper execution.
  • Support group lead generation efforts.
  • Run, review, analyze and clearly articulate to stakeholders' key reports and adjust strategy accordingly.
  • Manage internal and external partners to verify deliverables are executed to support hotel strategy.
  • Develop annual digital marketing plan to maximize hotel revenue production and identify digital marketing opportunities on third party and local partner sites.
  • Monitor and provide recommendations for SEO and update as needed in collaboration with MDS or agency.
Requirements
  • 2-year degree from an accredited university in Marketing, Public Relations, Business Administration or related major and 4 years experience in the sales, marketing, digital or related professional area; hospitality marketing or digital advertising experience preferred.
  • OR 4-year bachelor's degree in Marketing, Public Relations, Business, or related major; 2 years experience in the sales, marketing, digital or related professional area; hospitality marketing or digital advertising agency experience preferred.
Benefits

Marriott International offers a bonus program, comprehensive health care benefits, 401(k) plan with up to 5% company match, employee stock purchase plan at 15% discount, accrued paid time off (including sick leave where applicable), life insurance, group disability insurance, travel discounts, adoption assistance, paid parental leave, health savings account (except for positions based out of or performed in Hawaii), flexible spending accounts, tuition assistance, pre-tax commuter benefits, other life and work wellness benefits, and may include other incentives such as stock awards and deferred compensation plans.

Benefits and incentive compensation may be subject to generally applicable eligibility, waiting period, contribution, and other requirements and conditions.

Marriott reserves the right to modify compensation and benefits at any time, with or without notice, subject to applicable law.