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Senior Manager, Fragrance Marketing
1 month ago
At CHANEL, we are focused on creating an inclusive culture that nurtures personal growth, contributing to collective progress. We believe the uniqueness of each individual increases the diversity, complementarity and effectiveness of our teams. We strongly encourage your application, as we value the perspective, experience and potential you could bring to CHANEL.
About the role:
Within the Fragrance Marketing team, the Senior Manager will manage the development and execution of 360 marketing campaigns for key fragrance brands in the US market, including Coco Mademoiselle, Les Eaux, Gift Wrapping.
The mission of the Fragrance Marketing team is to deliver a robust & profitable US Fragrance business and create a holistic Fragrance experience for the client at all touch points. The most important function of the team will be to provide a national point of view on our go-to-market strategy, ensuring that all cross-functional teams take a cohesive approach towards building a better fragrance business.
The Fragrance Marketing team will define a new territory of influence across the organization's cross-functional network of teams to create hub of 360 execution with a strong vision rooted in business optimization. It will play a crucial role in creating a consistent voice across all channels of communication and consumer touch-points, strengthening our digital footprint and in-store environment to drive total growth of the fragrance portfolio.
What impact you can create at CHANEL:
Develop and execute 360 Marketing campaigns in the US for key fragrance brands. Partner with cross-functional teams including Media, Public Relations, Creative, E-Commerce, Sales & Client Analytics to establish business objectives that support business. Brief Creative and Production with plan for each campaign's expression at the point of sale, including merchandising, sampling, and client engagements / events. Work closely with Creative and Production on the ongoing development of the campaign, overseeing it from conception to execution. Work with E-commerce teams to set the e-retail and Chanel.com strategy for each campaigns. Create clear and effective communication materials for the Field to support the seamless execution of each campaign in-store in both wholesale & owned retail environments. Set and manage the US promotional budget for key fragrance brands. Each year, work with the Group Director of Fragrance Marketing to build budget plans by brand and campaign to support merchandising, samples, testers, events, and other client engagements. On an ongoing basis, track expenditures for each campaign and proactively update budget estimates to reflect monthly Actuals and latest expectations. Assess campaign performance and share business updates with Marketing leadership. Frequent in-depth market analysis to identify successful business drivers in order to influence go-to-market brief & strategy plan On a monthly and ad hoc basis, assess campaign and event performance versus plan, as well as ongoing performance of key franchises by channel at the category and product level Share insights and take-aways with Marketing leadership and cross-functionally, and incorporate learnings into future campaign and event strategies Lead and develop one direct report in support of campaign execution, budget management, and performance analysis.
You are energized by:
High level of attention to detail Strong communication and analytical skills Open to new ideas and actively builds networks to achieve goals Self- motivation with leadership capabilities Team player
What you will bring to the team:
Bachelor's Degree required Minimum 7 years of experience Experiences in global marketing, brand marketing is a plus
Position Logistics:
This role is Partially Remote meaning the role requires a minimum of three-days in-person office presence at the New York City Office.Some travel required ~10%
*Chanel, Inc. reserves the right to edit, change, or make exceptions on designations where circumstances where deemed appropriate.
Compensation:
The anticipated base salary range for this position is $87,500 through $132,000. Base salary is one component of the total compensation for this position. Other forms of variable pay may be offered for this position. Other components may include bonus potential, benefits, and/or perks.
Benefits and Perks:
Wellbeing resources include dedicated paid time off for wellbeing (2-week August Office Closure and a Wellbeing fund)Family and care giving benefits (inclusive of parental leave, fertility support, MilkStork, and Care.com Membership)Generous paid time off policies to include vacation, holiday, sick and volunteer days401K and other incentivesRobust healthcare offerings; medical, dental, vision, MDLIVE (virtual care), One Medical, Flexible Spending Accounts (Health Care & Dependent Care), Health Savings Account and Employee Assistance ProgramLife insurance, Accidental Death & Dismemberment, Short Term Disability, Long Term Disability, Health Advocate, International Business Travel Accident & Medical, and Commuter Transit & Parking
Additional Information:
Chanel is a private company whose values are grounded in creating the conditions for people to perform at their best and feel fulfilled and confident in their work. We offer a unique work environment where individuals are encouraged to better understand the brand, the business, and motivations, so that together we can unlock the possibilities of growth. This is reflected in:
Diversity and Inclusion:
At CHANEL, we are intentional in promoting Diversity & Inclusion. We foster respect, empathy, and dignity for all. We believe strongly that the diversity of our people across the full spectrum of human differences is essential to our organization and the connections we have with each other and our clients.We offer Employee Resource Groups in the US that are voluntary, open to all, employee-led groups formed around a shared identity or lived experience, whose aim is to foster a diverse, inclusive, and equitable community aligned with the values and missions of the communities they support.
Chanel Community:
CHANEL Community empowers our employees to channel their passions, talents and sense of purpose to contribute to and learn from our communities.Employees are encouraged to take time off annually to volunteer through CHANEL Community. CHANEL also matches employee donations to select charitable organizations.
Sustainability:
CHANEL Mission 1.5° is our climate action plan. It is focused on transforming the business in line with the ambitions of the Paris Agreement on climate change to limit the average global mean temperature increase to 1.5 degrees Celsius above preindustrial levels.Employees are encouraged to contribute to our US Sustainability efforts at the corporate level and within the divisions, through organized taskforces and initiatives.
Arts and Culture:
We are committed to extending our legacy of cultural engagement. Global support includes the CHANEL Culture Fund, which supports a select group of leading art culture institutions across the globe, and the CHANEL Next Prize for the next generation of creative talent. US support currently includes Annual sponsorship of the MoMA film program, Tribeca Film Festival programs and Through Her Lens, Support of the Academy Gold Fellowship for Women and Sponsorship of the BAAND Together Dance Festival at Lincoln Center.
Fondation Chanel:
Since 2011, Fondation CHANEL's mission is for women and girls to be free to shape their own destiny. Through multi-year partnerships with financial and technical support, Fondation CHANEL is committed to improving the safety and autonomy of women and adolescent girls around the world, impacting over a million women and girls in its first 10 years. For more information, please navigate to the Fondation Chanel website here
Career and Leadership Development:
We have dedicated in-house teams focused on supporting the onboarding of employees, developing leadership skills via custom programs like Imagine Chanel People, Heart of Leadership and group and individual coaching, and blended online and live classes offered on our Bloom platform and by skilled trainers, such as Shape Your Career, to develop career building skills.
*Chanel, Inc. benefits and perks are dependent on eligibility and subject to modification by Chanel at any time.
