Digital Marketing Specialist

Digital Marketing Specialist - Account ManagerHi there We're WebFX, a full-service digital marketing agency based in the US. We've been named the Best Place To Work in Pennsylvania, and we'd love to meet you We are a fast-growing company that has doubled in size over the past 5 years, with talented team members now based around the globe (and representing 18+ different countries). While we are growing at a rapid rate, we are committed to growing strategically and sustainably, and that starts with growing our team of the #BestCoworkers - that's where you come inWe're looking for people to join our mission to provide world-class digital marketing solutions to mid-size businesses around the world. We are passionate about what we do, we're committed to driving business growth for our clients, and we're on the hunt for people just like you, who take pride in their work and want to be part of a company that does too.You Might Be a Great Fit For This Position if You Have...A Bachelor's DegreeSuccessful FXers in this role have majored in Marketing, Advertising, Business, Journalism, Communications, Information Systems, Statistics, and beyondGPA above 3.4Related Skills and ExperiencesMinimum of 1 year experience in SEO/digital marketing, or 2 years experience in a marketing roleOutstanding customer service skills, in any industryExperience at a marketing/advertising agencyGeneral knowledge of SEOGeneral knowledge of Google Ads and Google AnalyticsGeneral knowledge of HTMLAny of these Signature FXer TraitsYou have an interest in the web and stay up-to-date on new and developing technologiesYou are a professional, dependable, and independent worker with a strong work ethicYou're self-motivated, thrive on challenges, and enjoy getting things doneYou have an eye for detail and dedication to high-quality workYou have an exceptional level of follow-throughYou are a proactive, creative problem-solver who faces challenges with a can-do mindsetYou possess excellent time/project management skillsYou have solid analytical skills and a knack for making data-driven decisionsYou work with a sense of urgency and can consistently meet deadlinesYou are an outstanding communicator and possess strong interpersonal skillsYou are a lifelong learner who loves to grow and stretch outside of your comfort zone, and are always looking to improve your skillsIf any of these sound like you, then we want to hear from you We are committed to growing 1% better everyday, and we believe working at WebFX could quite possibly make your life 1(00)% better - after all, you would be surrounded by the #BestCoworkersinPAIn This Role, You'll Get To...Work directly with a portfolio of clients as their direct point of contact at WebFX, educating them through clear communication, and helping them achieve their goalsWork to maintain our world-class client retention rate by developing and fostering long-lasting client relationshipsOptimize client websites for search engines (on-page SEO)Manage significant paid search budgets on top-tier search engines (Google, Bing, etc.)Perform keyword research for both SEO and PPC campaignsCreate and manage paid search campaignsPerform research to ensure client success - think keyword research, competitor analysis, and everything in betweenProject manage all aspects of digital marketing campaigns for clientsCalculate ROI and prepare monthly digital marketing campaign reportsDirect the design of web pages and other content, ensuring all web functionality is operating properly and all content is up-to-dateA Typical 'Day in the Life' Might Consist of:5% managing resources for CRO projects5% analyzing clients' competitors and making appropriate recommendations10% working in the backend of websites/fixing technical issues/implementing content10% creating reports for client campaigns15% analyzing data and identifying deliverables25% communicating with clients30% executing on SEO and PPC strategies with regular optimization100% pursuing your own personal best while delivering real-world impact for our clientsNote: The Digital Marketing Specialist - Account Manager is a client-facing positionWhat You'll Get From UsOpportunities to Learn and Train With Our Team-Our "Bootcamp" training program will be provided for new FXers to learn, grow and develop both in and out of the office in the specific hard skills necessary to be successful in their position-World-class on-the-job training from the experts (think Sr. Marketers, not the HR team) as well as opportunities for ongoing personal learning and development-On-site, state-of-the-art training amenities to facilitate departmental trainings, industry-related updates, and monthly Lunch-and-Learns.A Place to Grow Your CareerWebFX grew 250%+ over the past 3 years, and we promote almost exclusively internally. Merit-based promotional opportunities are abundant for new FXers who meet or exceed position performance metricsIn-Person Experience Alongside Our Team of Industry ExpertsThis position is based fully in-office at our riverside campus in Harrisburg, PA, with opportunities for this to evolve as Fxers advance in their career tenure.Potential promotional path for Digital Marketing Specialist - Account Manager:Digital Marketing AnalystDigital Marketing ConsultantLead Internet Marketing ConsultantSr. Internet Marketing ConsultantCompensationNegotiableWhy Choose WebFX?We've been named the Best Place To Work in Pennsylvania 9 times ????We have offices in Guatemala, South Africa, St. Petersburg FL, Ft. Myers FL, Lancaster, and York, PA AND we're continuing to grow ????????Entry-level roles - over 90% of our openings are open to brand new college grads ????Flexible Schedule (start your day between 8 and 10 am - when you do your best work)Love animals? Cool, so do we That's why we have a Pet Friendly Office ????Profit Sharing ????Need that caffeine fix? On-site cappuccino machine, Little Amps Coffee Bar (with a barista) & Tea Bar ?Looking for a little extra workday fuel? Enjoy surprise catered breakfasts, lunches, mid-day snacks, and moreOn-site Yoga sessionsOn-site Fitness Center ????????150% Company Match Of Personal Charity DonationsOur #FXBuilds program is set to positively impact 10,000 people around the world by 2024 - and every individual FXer's work directly contributes ????Supplemental Insurance100% Company Match 401K (up to 4%) ????Generous Paid Time Off ????Employee Wellness Program, including a free FitBit and fitness challenges ????Love to learn? You sound