Digital Marketing Specialist
3 days ago
Powerful Partnerships. Standout Solutions.Stevens & Lee is a 200-plus lawyer full-service law firm representing clients throughout the Mid-Atlantic, New England and across the country from 18 offices in New Jersey, Pennsylvania, New York, Rhode Island, Delaware and Florida. The firm is the cornerstone of The Stevens & Lee Companies, a platform of affiliated professional service firms that provide a full range of legal, investment banking, financial advisory, insurance risk management, public affairs and government consulting services.Job OverviewThe Digital Marketing Specialist will implement activities that deliver digital communications through email campaigns, our websites and social media platform(s), and is responsible for generating regular digital outreach to achieve visibility goals consistent with the Platform brand.The position reports to the Chief Marketing Officer and works very closely with the marketing and business development teams. Primary Responsibilities (responsibilities include but not limited to)Email Marketing: Build and manage effective communications utilizing campaign platforms, including list segmentation and performance analysis.Collaborate with internal teams in the development of brand-aligned digital content, including multimedia and branded assetsSocial Media: Oversee scheduling, publishing and monitoring of content across social platforms. Use platform analytics and trends to grow engagement and improve visibilityWebsite: Work with the Platform's websites on strategies to support SEO performance and with team leads to implement and optimize SEO and paid digital advertising strategiesManage image libraryAnalytics and Reporting: Monitor digital performance and consolidate performance data across workflows into actionable recommendations. Develop periodic reports to assess results and inform strategyDigital Strategy and Execution: Support the planning and execution of multi-channel digital marketing campaignsManage digital marketing calendars and coordinate with team members to ensure timely deliveryQualificationsFive (5)+ years of experience working in digital marketing; law firm or agency experience preferredStrong technical knowledge of WordPress, email campaign services, Google Analytics, SEO tools and social media platforms, and working knowledge of HTMLSkill and comfort with writing short form contentFamiliarity with digital advertising platforms and split testing methodologiesStrong data management and analytical skills and the ability to use both to improve outcomesAbility to manage time and workload by planning, organizing, and prioritizing tasks with changing deadlines The firm is not accepting resumes from search firms for this position. Job Type: Full-Time- 40 Hours/weekFLSA Classification: Non-ExemptReports To: Chief Marketing OfficerLocation: This position can be in Harrisburg, Philadelphia, Valley Forge, Reading, PA or any of the firm's primary east coast offices.In compliance with federal and state equal opportunity employment laws, The Stevens & Lee Companies is an affirmative action/equal opportunity employer and does not discriminate in regard to race, color, national origin, religion, disability, age, or gender
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Digital Marketing Specialist
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Harrisburg, PA, United States The Stevens & Lee Companies Full timePowerful Partnerships. Standout Solutions. Stevens & Lee is a 200-plus lawyer full-service law firm representing clients throughout the Mid-Atlantic, New England and across the country from 18 offices in New Jersey, Pennsylvania, New York, Rhode Island, Delaware and Florida. The firm is the cornerstone of The Stevens & Lee Companies, a platform of affiliated...
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