Jr. Digital Marketing Specialist

Jr. Digital Marketing Specialist - Strategy TrackHi there We're WebFX, a full-service digital marketing agency based in the US. We've been named the Best Place To Work in Pennsylvania, and we'd love to meet you We are a fast-growing company that has doubled in size over the past 5 years, with talented team members now based around the globe (and representing 18+ different countries). While we are growing at a rapid rate, we are committed to growing strategically and sustainably, and that starts with growing our team of the #BestCoworkers - that's where you come inWe're looking for people to join our mission to provide world-class digital marketing solutions to mid-size businesses around the world. We are passionate about what we do, we're committed to driving business growth for our clients, and we're on the hunt for people just like you, who take pride in their work and want to be part of a company that does too.You Might Be a Great Fit For This Position if You Have...A Bachelor's DegreeSuccessful FXers in this role have majored in Marketing, Advertising, Business, Journalism, Communications, Information Systems, Statistics, and beyondGPA of 3.4A Few Related Skills and Experiences(This is an entry-level role, and experience in every one of these areas is not required - we will train you on what you need to know But the following skills/experience are awesome to have, and will help get your career off to a running start):Part-time/summer job/internship experience is a mustCustomer service experience in any industryAdvertising/marketing agency experienceDigital marketing experienceBasic HTML experienceGoogle Analytics and/or analytical/research skillsExcel/Google Docs skillsCopywriting for the webAny of these Signature FXer TraitsYou have an interest in the web and stay up-to-date on new and developing technologiesYou are a professional, dependable, and independent worker with a strong work ethicYou're self-motivated, thrive on challenges, and enjoy getting things doneYou have an eye for detail and dedication to high-quality workYou have an exceptional level of follow-throughYou are a proactive, creative problem-solver who faces challenges with a can-do mindsetYou possess excellent time/project management skillsYou have solid analytical skills and a knack for making data-driven decisionsYou work with a sense of urgency and can consistently meet deadlinesYou are an outstanding communicator and possess strong interpersonal skillsYou are a lifelong learner who loves to grow and stretch outside of your comfort zone, and are always looking to improve your skillsIf any of these sound like you, then we want to hear from you We are committed to growing 1% better everyday, and we believe working at WebFX could quite possibly make your life 1(00)% better - after all, you would be surrounded by the #BestCoworkersinPAIn This Role, You'll Get To...Work directly with a portfolio of clients as their direct point of contact at WebFX, educating them through clear communication, and helping them achieve their goalsWork to maintain our world-class client retention rate by developing and fostering long-lasting client relationshipsAnalyze performance data (in Google Analytics and RevenueCloudFX) and prepare monthly digital marketing campaign reportsDevelop appropriate SEO strategies and action plans/optimizations based on dataCreate and manage PPC (think Google Ads) campaigns and work to ensure a positive ROI for clientsPerform research to ensure client success - think keyword research, competitor analysis, and everything in betweenDevise the content strategy and outlines for our team of copywriters and manage the execution of web content based on client goalsManage the ideation, planning, and execution efforts of CRO special projects and champion CRO best practices for clientsPerform A/B, website usability, and website conversion rate testing to determine what works best for your client and provide recommendations accordinglyInterpret web analytics, demographic data, market research, and buyer behaviors, and generate and execute strategies as they relate to findings'Get your hands dirty' and get into the backend of client websites to correct errors and technical issues and implement contentA Typical 'Day in the Life' Might Consist of:5% managing resources for CRO projects5% analyzing clients' competitors and making appropriate recommendations10% working in the backend of websites/fixing technical issues/implementing content10% creating reports for client campaigns15% analyzing data and identifying deliverables25% communicating with clients30% executing on SEO and PPC strategies with regular optimizations100% pursuing your own personal best while delivering real-world impact for our clientsNote: The Jr. Digital Marketing Specialist - Strategy Track is a client-facing positionWhat You'll Get From UsOpportunities to Learn and Train With Our TeamOur "Bootcamp" training program will be provided for new FXers to learn, grow and develop both in and out of the office in the specific hard skills necessary to be successful in their positionWorld-class on-the-job training from the experts (think Sr. Marketers, not the HR team) as well as opportunities for ongoing personal learning and developmentOn-site, state-of-the-art training amenities to facilitate departmental trainings, industry-related updates, and monthly Lunch-and-Learns.A Place to Grow Your CareerWebFX grew 250%+ over the past 3 years, and we promote almost exclusively internally. Merit-based promotional opportunities are abundant for new FXers who meet or exceed position performance metrics.In-Person Experience Alongside Our Team of Industry ExpertsThis position is based fully in-office at our riverside campus in Harrisburg, PA, with opportunities for this to evolve as Fxers advance in their career tenure.Potential promotional path for Jr. Digital Marketing Specialist - Strategy Track:Digital Marketing SpecialistDigital Marketing AnalystDigital Marketing ConsultantLead Internet Marketing ConsultantSr. Internet Marketing ConsultantCompensation$47,000 -$50,000 (potentially higher based on work experience)Why Choose WebFX?We've been named the Best Place To Work in Pennsylvania 9 times ????We have offices in Guatemala, South Africa, St. Petersburg FL, Ft. Myers FL, Lancaster, and York, PA AND we're continuing to grow ????????Entry-level roles - over 90% of our openings are open to brand new college grads ????Flexible Schedule (start your day between 8 and 10 am - when you do your best work)Love animals? Cool, so do we That's why we have a Pet Friendly Office ????Profit Sharing ????Need that caffeine fix? On-site cappuccino machine, Little Amps Coffee Bar (with a barista) & Tea Bar ?Looking for a little extra workday fuel? Enjoy surprise catered breakfasts, lunches, mid-day snacks, and moreOn-site Yoga sessions