Marketing Manager

2 weeks ago

Austin, United States Chi'Lantro Full time
Job DescriptionJob Description

The Marketing Manager possesses our Core Values of Dedication, Authenticity, Resilience and Thankfulness. 

The Marketing Manager is responsible for spearheading the development, implementation, and execution of strategic marketing plans for our organization. Key responsibilities include orchestrating marketing campaigns, assessing market demand, pinpointing target audiences, and supervising the creation of marketing collateral. Collaboration with cross-functional teams is essential to ensure our initiatives align with company objectives and brand identity. Furthermore, the Marketing Manager continuously monitors and analyzes marketing metrics to gauge effectiveness, enabling data-driven decisions for campaign optimization.


Who We are Looking For
  • Dedication- We are passionate about our Core Focus and committed to providing the "Southern Hospitality" experience to our customers, team members, and our communities.
  • Authenticity- We believe in open, honest, and thoughtful communication where we can express our emotions freely and clearly to always improve our relationships with each other
  • Resilience- We believe in building a strong culture that is founded on positivity, trust, and accountability.
  • Thankfulness- Each moment we breathe is a gift, so we remember to celebrate both the big and small wins and have fun.

Benefits
  • 120 hours paid time off
  • Eligible for health, dental and vision insurance 
  • Opportunities for professional and personal growth 
  • FREE Chi'Lantro meals

What You'll Do
  • Lead and oversee all marketing strategies to drive revenue growth and brand awareness for Chi'Lantro BBQ.
  • Develop and execute comprehensive marketing plans aligned with business goals, emphasizing sales strategies and promotional activities.
  • Maintain an effective promotional calendar.
  • Create and implement annual strategic business plans to enhance brand affinity, increase market share, and elevate brand awareness.
  • Design and execute local marketing initiatives, focusing on holidays, gift cards, takeout/delivery, loyalty programs, catering, and in-store promotions.
  • Direct the planning, execution, and optimization of visual elements within marketing materials, including print, digital media, social media, advertising, and other marketing collateral, ensuring consistency, quality, and alignment with brand guidelines.
  • Enhance the CRM database by implementing effective customer acquisition, management and retention strategies.
  • Oversee loyalty programs from planning to execution, continuously analyzing and refining strategies to boost customer loyalty and retention.
  • Identify and explore new opportunities to expand marketing channels, staying updated on industry trends, competitor activities, and emerging technologies.
  • Measure, monitor, and report on the performance of marketing programs, analyzing their impact on sales and profitability.
  • Collaborate with internal teams and external agencies to develop impactful creative campaigns and activations.
  • Establish and optimize new behavioral triggers using A/B and multivariate testing. Oversee the testing schedule and analyze the results across various channels, such as push notifications, email, and SMS, for optimal performance.
  • Use analytical insights to inform brand decisions, conduct market research to identify trends and opportunities, and refine marketing approaches based on data-driven insights.
  • Direct the planning, execution, and analysis of paid media initiatives, including PPC campaigns, display advertising, social media ads, and other digital advertising efforts.
  • Manage and allocate budgets effectively, optimizing resources to maximize the impact of marketing activities across various paid media channels while ensuring cost efficiency.
  • Cultivate and maintain strong relationships with customers, partners, influencers, and stakeholders.
  • Create a positive, collaborative, and high-performing team culture within the marketing and sales departments.
  • Performs other duties as assigned.

Who You Are
  • Bachelor’s degree in marketing or related field, MBA preferred
  • Minimum 3 years of directly applicable marketing experience in a nationally branded retail/hospitality environment
  • Managerial experience
  • Strong communication and interpersonal skills

Who We Are
As seen on ABC's Shark Tank and world famous for "The Original Kimchi Fries®" Chi'Lantro is one of a kind Korean BBQ inspired™ Lifestyle fast casual brand that started in Austin, Texas. Established in 2010, Jae Kim, Founder of Chi'Lantro, started a food truck business by maxing out his credit cards and taking out his total savings of $30,000 to pursue his vision of building the world-leading Korean BBQ brand. 
Today, Chi'Lantro is in Austin, Houston and San Marcos and is committed to serving guests great food and amazing customer service in a clean and friendly environment.

Join our Dream Come vibe with us on our inspiration journey

All candidates will be required to have their Texas Food Handlers Certification, be authorized to work in the United States, and be 18 years of age or older.

Chi’Lantro provides equal employment opportunities (EEO) to all employees and applicants.

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