Director, Marketing Operations

Director, Marketing OperationsWe are united in our mission to make a positive impact on healthcare. Join UsWho We Are:We Are Modernizing Medicine We're a team of bright, passionate, and positive problem-solvers on a mission to place doctors and patients at the center of care through an intelligent, specialty-specific cloud platform. Our vision is a world where the software we build increases medical practice success and improves patient outcomes. Founded in 2010 by Daniel Cane and Dr. Michael Sherling, we have grown to over 3400 combined direct and contingent team members serving eleven specialties, and we are just getting started ModMed's global headquarters is based in Boca Raton, FL, with a growing office in Hyderabad, India, and a robust remote workforce across the US, Chile, and Germany.ModMed is hiring a driven Director of Marketing Operations to join our positive, passionate, and high-performing team. The Director of Marketing Operations provides leadership and strategic direction for all aspects of marketing operations within Revenue Operations. This role is responsible for ensuring marketing campaigns, automation workflows, and lead management processes operate efficiently and align with GTM priorities and sales handoff requirements.Reporting to the VP, Revenue Operations, the Director oversees a team focused on working cross-functionally with Marketing, Sales Operations, Innovation, and GTM Analytics & Planning to ensure seamless execution, accurate data flow, and strong operational alignment across systems and processes.Key areas of ownership include campaign execution, lead routing and scoring, process governance, and continuous improvement of marketing workflows. The Director defines and enforces operational standards, partners with the Innovation team to translate business requirements into system capabilities, and collaborates with the Analytics team to validate data structures and metrics for effective performance measurement.This position requires a balance of strategic oversight and hands-on execution, with the ability to identify process gaps, design scalable solutions, and drive adoption of best practices. The ideal candidate brings deep expertise in marketing automation, strong leadership skills, and the ability to operationalize complex marketing strategies across teams and tools.Your Role:Lead the Marketing Operations function:Define the strategic direction for Marketing Operations.Oversee campaign operations, lead lifecycle management, and funnel governance.Align marketing processes and performance goals with overall GTM strategy.Drive operational excellence in campaign execution:Partner with Marketing teams to operationalize campaigns and programs.Ensure automation, targeting, and execution processes run efficiently.Establish quality control checkpoints to maintain accuracy and compliance.Manage and develop the Marketing Operations team:Set clear priorities and expectations for team members.Coach and develop the Marketing Operations Specialist and Marketing Automation Specialist.Promote collaboration across RevOps, Marketing, and Innovation.Own lead management and funnel governance:Define and maintain lead routing, scoring, and lifecycle rules.Partner with Sales Operations to ensure data integrity and conversion alignment.Continuously refine funnel metrics and handoff processesCollaborate with the Innovation team on systems and tools:Provide business requirements for MAP, CRM, and data integrations.Partner on testing, deployment, and enhancement of marketing systems.Validate that tools support process scalability and reporting needs.Partner with GTM Analytics & Planning on marketing performance insights:Ensure marketing data structures and tagging enable accurate analysis.Support data validation, metric definitions, and reporting readiness.Partner on understanding and applying analytics to operational improvements.Skills & Requirements:Bachelor's degree in Marketing, Business, Communications, or related field; Master's degree (MBA or related analytical/marketing discipline) preferred8+ years of experience in Marketing Operations, Campaign Operations, or Revenue Operations rolesDemonstrated expertise in marketing automation, campaign execution, and lead management10+ years of progressive experience in Marketing Operations or Marketing Technology leadershipSaaS or B2B technology industry experienceProven ability to design scalable marketing processes and drive operational alignment with Sales and MarketingExperience leading a small team and managing cross-functional collaborationExperience with MAP platforms (e.g., Pardot, Marketo, HubSpot) and CRM (Salesforce)Experience in process automation and operational governanceStrong understanding of GTM and marketing processesSkilled in campaign execution, automation workflows, and funnel governanceExcellent communication and project management skillsProven ability to partner across teams including Sales Operations, Innovation, and AnalyticsHighly organized with strong attention to process design and data accuracyFamiliarity with database management and data transformation conceptsAdvanced understanding of marketing attribution and funnel conversion metricsExperience driving continuous improvement initiatives within RevOps or GTM environmentsStrong change management and stakeholder alignment capabilitiesAbility to work eastern business hours and travel domestically up to 10%ModMed Benefits Highlight:At ModMed, we believe it's important to offer a competitive benefits package designed to meet the diverse needs of our growing workforce. Eligible Modernizers can enroll in a wide range of benefits:India:Meals & Snacks: Enjoy complimentary office lunches & dinners on select days and healthy snacks delivered to your desk,Insurance Coverage: Comprehensive health, accidental, and life insurance plans, including coverage for family members, all at no cost to employees,Allowances: Annual wellness allowance to support your well-being and productivity,Earned, casual, and sick leaves to maintain a healthy work-life balance,Bereavement leave for difficult times and extended medical leave options,Paid parental leaves, including maternity, paternity, adoption, surrogacy, and abortion leave,Celebration leave to make your special day even more memorable, and company-paid holidays to recharge and unwind.United States:Comprehensive medical, dental, and vision benefits401(k): ModMed provides a matching contribution each payday of 50% of your contribution deferred on up to 6% of your compensation. After one year of employment with ModMed, 100% of any matching contribution you receive is yours to keep.Generous Paid Time Off and Paid Parental Leave programs,Company paid Life and Disability benefits, Flexible Spending Account, and Employee Assistance Programs,Company-sponsored Business Resource & Special Interest Groups that provide engaged and supportive communities within ModMed,Professional development opportunities, including tuition reimbursement programs and unlimited access to LinkedIn Learning,Global presence and in-person collaboration opportunities; dog-friendly HQ (US), Hybrid office-based roles and remote availability for some roles,Weekly catered breakfast and lunch, treadmill workstations, Zen, and wellness rooms within our BRIC headquarters.PHISHING SCAM WARNING: ModMed is among several companies recently made aware of a phishing scam involving imposters posing as hiring managers recruiting via email, text and social media. The imposters are creating misleading email accounts, conducting remote "interviews," and making fake job offers in order to collect personal and financial information from unsuspecting individuals. Please be aware that no job offers will be made from ModMed without a formal interview process, and valid communications from our hiring team will come from our employees with a ModMed email address (first.lastname@modmed.com). Please check senders' email addresses carefully. Additionally, ModMed will not ask you to purchase equipment or supplies as part of your onboarding process. If you are receiving communications as described above, please report them to the FTC website.