Director of Marketing

Brief Description of Duties The Director of Marketing will lead the University of the District of Columbia's (UDC) marketing strategy and initiatives, working closely with the Vice President for Marketing & Communications to enhance the institution’s brand visibility, reputation, and student recruitment efforts. This dynamic role requires a highly skilled marketing leader with a minimum of 8-10 years of experience in developing and executing multi-channel marketing campaigns, managing teams, and overseeing strategic initiatives in higher education or a related field. The Director will be responsible for overseeing marketing operations, including brand marketing, program marketing, and creative services. This position will also be responsible for ensuring alignment with the university’s strategic goals and delivering impactful, data-driven campaigns that resonate with prospective students, parents, alumni, and other target audiences. The successful candidate will be an innovative thinker, a strong communicator, and a results-oriented leader. The incumbent oversees the creation, development and implementation and marketing of all of UDC's marketing product portfolio from conceptualization to actual deployment; develops marketing plans, manages marketing project budgets, and contractual obligations to vendors and coordinates and monitors vendors contracts. Directs and oversees marketing campaigns, advertising, marketing research, and UDC brand and reputation promotions and events on behalf OMC. Duties include, but are not limited to: serving as the project manager on all annual UDC promotions and new UDC marketing campaign launches; developing and negotiating marketing projects with vendors; directing all advertising and marketing campaigns from inception to production; managing the aspects of vendor contracting, procurement and administration; guiding subordinate staff in strategic marketing planning; and developing policies and procedures for UDC marketing best practices, promotions and sponsorships.  Essential Duties and Responsibilities 20% – Provide vision, leadership, and counsel for UDC’s marketing, branding, and promotional strategy, ensuring alignment with the University’s mission and strategic goals. Oversee the planning and execution of integrated, multi-channel campaigns that enhance brand visibility, reputation, and student recruitment. 20% – Lead marketing operations, including brand marketing, program marketing, and creative services. Manage marketing project budgets, vendor contracts, and procurement processes to ensure efficient and impactful delivery of campaigns. 20% – Develop and implement stakeholder engagement strategies to promote UDC’s work among key audiences, including funders, policymakers, industry partners, alumni, students, and prospective students. 20% – Collaborate with internal teams such as Academic Affairs, Student Services, Institutional Advancement, and the Office of the President to produce on-brand materials that support University programs and events. 10% – Develop benchmark criteria to track and evaluate the effectiveness of marketing strategies and campaigns; oversee marketing budgets and fiscal approvals for related projects. 10% – Identify and pursue strategic marketing opportunities with internal and external partners to advance institutional initiatives and broaden audience reach. Perform other related duties as assigned. Minimum Job Requirements Eight years of progressive experience performing duties and responsibilities related to overseeing all phases of marketing, including strategy, development, research and analysis of products, target markets, and revenue generation; managing vendor contracts and marketing agreements; and developing policies and procedures to ensure promotional and product activities are in compliance.  Bachelor’s degree in Marketing, Communications or a related field. Strong leadership skills with experience managing and mentoring a marketing team. Expertise in digital marketing, including SEO, SEM, social media, email marketing, and content strategy. Excellent communication and interpersonal skills, with the ability to build relationships across departments and external partners. Demonstrated ability to develop and execute innovative marketing strategies and campaigns. Proficiency in marketing and marketing analytics tools (Google Analytics, CRM systems like Active Campaign and Slate, social media analytics, etc.). Creative and strategic thinker with a passion for data-driven decision-making.