Senior Graphic Designer

4 weeks ago

Columbus, United States Northwest Bank Full time

Job DescriptionNorthwest Bank is seeking a creative, strategic, and detail-oriented Senior Graphic Design Lead to elevate our brand through compelling visual storytelling. This role is responsible for the strategy and execution of high-impact design across digital, print, out-of-home, financial centers, and other experiential formats-ensuring consistency with Northwest's brand identity and voice, For What's Next.As the Senior Graphic Design Lead within the marketing team, you'll manage design direction from concept through production, collaborating closely with internal stakeholders and agency partners at each step. Your work will directly influence customer perception, drive engagement, and support Northwest's strategic objectives. The ideal candidate will offer a portfolio of creative assets which demonstrate cross-channel and data-driven designs which led to measurable business impact. Essential Functions* Serve as the primary design lead, developing assets that visualize our brand identity and foster engaging experiences and business outcomes* Lead design development for integrated campaigns - across print, digital, email, social media, and out-of-home content* Partner with key stakeholders to conceptualize and execute creative that supports brand awareness, product adoption, customer experience, community presence, key events, and other moments that drive value for both customers and the organization* Support the design execution of high-profile brand assets, such as annual reports, signage, internal presentations, and community materials* Develop design layouts and templates which empower the scaled delivery of communications through sales team member networks* Translate customer research and performance data into actionable creative and design strategies* Monitor industry trends to ensure that creative strategies align with evolving customer needs and channel best practicesAdditional Essential Functions* Ensure compliance with Northwest's policies and procedures, and Federal/State regulations* Navigate Microsoft Office Software, computer applications, and software specific to the department in order to maximize technology tools and gain efficiency* Work as part of a team* Work with on-site equipmentQUALIFICATIONSTo perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.EducationBachelor's Degree Graphic Design, Visual Communications, Marketing or related field Work Experience6 - 8 years Directly related, progressively responsible work experience 6 - 8 years Experience developing creative assets with Adobe Creative Cloud, Canva or related software3 - 5 years Experience with branding, typography, color theory, layout, web design, and accessibility standards 3 - 5 years Experience integrating digital and print design strategiesAdditional Knowledge, Skills and AbilitiesSubject matter depth and breadth expertise required in developing integrated creative strategies across digital, print, and physical channelsSubject matter depth and breadth expertise required in utilizing Adobe Creative Cloud, Canva, or related platforms to develop creative assetsNorthwest is an equal opportunity employer. We are committed to creating an inclusive environment for all employees.

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