Social Media Content Producer

2 weeks ago

Los Angeles, United States PAVE Studios Full time

About PAVE Studios:

PAVE Studios is setting the stage for a better way of producing, distributing and consuming the world’s greatest original content, all while empowering creators, simplifying content discovery, and fostering vibrant fan communities. The recently launched media company is building a unique ecosystem of genre-specific studios such as Crime House and OpenMind, and working alongside the top creators to unveil an array of fresh content across video, audio, books, live experiences, merchandise and more. We are bringing creators, content and community together, paving the way for a new era in media.


Overview: 

We’re looking for a creative and enthusiastic Social Media Content Producer to join our team. In this role, you will be responsible for ideating, producing, and editing engaging social media content for PAVE Studios’ brands, shows, and creators across various platforms. We’re looking for a social media content expert who knows how to dive deep with fan communities (true crime, wellness, romance, books) and can reach genre audiences across multiple channels and platforms. This full-time role will work with internal content producers and several high-profile creators, authors and producers. If you are a creative storyteller passionate about social media trends and creating captivating content, and are dedicated to fostering a vibrant community, this position is for you


Essential Functions:


Content Creation:

  • Manage creative social content production for our brands, shows, events and creators.
  • Ideate and produce short-form video content with a focus on TikTok and Instagram.
  • Capture daily social-first video content and photo assets that are engaging and on-brand.
  • Produce a variety of content formats such as images, videos, GIFs, stories, reels, and live streams.
  • Work closely with internal teams and agencies to execute genre, show, and slate social campaigns at every stage from ideation through production and distribution.
  • Ensure each social handle embodies the brand with best in class visuals and clear tone of voice, creating a vibrant community to engage with followers.
  • Review episode footage to create weekly video clips, trailers and behind the scenes content for social to drive discovery and promote tune in. 
  • Collaborate with agencies to edit and provide feedback on weekly video clips and show trailers.
  • Edit videos quickly adding creative elements, effects, and music to enhance engagement.
  • Draft social video scripts, copywriting and captions for Instagram, TikTok, Twitter, and Facebook, ensuring alignment with the brand's voice.
  • Adapt and tailor content and assets to suit each social platform (e.g., Twitter vs. Instagram), while also keeping our target audience and tone of voice in mind.
  • Work closely with our creators to create new original social series and content. 


Content Strategy:

  • Develop social media content strategy for shows and events, leveraging our creators, and crafting social content ideas to capture content. 
  • Contribute in team brainstorming sessions, pitching creative ideas on video and social content strategies.
  • Stay up-to-date with social media trends and platform updates to ensure our content remains relevant and engaging.
  • Identify emerging creators and top influencers for partnership opportunities that align with our brands and content.
  • Adapt to changing priorities and quickly produce content in response to trending topics or brand needs.


Collaboration and Cross-Functional Support:

  • Work closely with graphic designers to request necessary content and elements.
  • Collaborate with the Production team to create content for shows.
  • Assist in cross-functional efforts as needed for major launches and events.


Prerequisite Knowledge, Skills, and Abilities:

  • Bachelor’s degree, required.
  • Detailed knowledge of social media platforms, best practices, trends, and cultural moments. 
  • A social background and experience activating genre communities, and excellent editorial judgment to balance the needs of the audience with the needs of our business.
  • Passionate for storytelling and understands how to convey complex information in an entertaining, accurate, and emotionally engaging way. 
  • Ability to think proactively and creatively to bring our brand voice to life on social media.
  • Experience working directly with creators and is skilled in pitching/presenting social media strategies and concepts. 
  • Highly proficient in graphic design and video editing tools like Photoshop, CapCut, Splice, and Canva. Adobe Creative Cloud, Adobe After Effects, and Adobe Premiere Pro experience is required.
  • Ability to succeed in a fast-paced, around-the-clock work environment.
  • Passion for digital media, storytelling, and community building.


Physical and Mental Demands:

  • Ability to stand and sit for extended periods of time.
  • Ability to lift up to 50 pounds in a safe and prudent manner.
  • Ability to work and communicate well with other employees, management, individuals well-known to the public, creators, and studios.
  • Ability to perform work utilizing manual dexterity of the hands.
  • Ability to reach above and below shoulders, bend, stoop, squat, crouch, climb, kneel, push and/or pull, and twist.
  • Ability to read, write, and understand English.
  • Ability to work in a fast-paced environment.
  • Ability to work in the Los Angeles PAVE Studios office environment on a full-time basis, with some night and weekend work, as required. 
  • Ability to effectively manage and process challenging and sensitive subjects, including difficult and dark topics.
  • Correctable vision and hearing. 

Benefits:

  • 100% employer paid Medical, Dental, and Vision coverage for employee-only coverage. 
  • Competitive Paid Time Off.
  • Floating Holiday Time.
  • Paid Company Holidays.
  • Sick Leave in accordance with California law. 


PAVE Studios is an equal opportunity employer. We do not discriminate against any employee or applicant based on race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, or any other protected status.


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