Digital Design Director

2 days ago

Westlake, United States Synergy Interactive Full time

ESSENTIAL DUTIES & RESPONSIBILITIES:

* Manages a staff of 5+ that are geographically and technically diverse - including UX architects, UI designers, Resource & Traffic managers, and copy editors.


* Manages capacity planning for their team, allocating workload and insuring on budget and on time delivery of assigned content.


* Manages a roster of ten+ freelancers along with the appropriate budgeting.


* Ensures that the work of their team meets quality standards in terms of accuracy and aesthetics.


* Produce and oversee visual design across all consumer digital products (e.g. websites, apps, microsites). Serve as editor-in-chief for websites, apps, and microsites.


* Identify and maintain digital design standards including UI/UX and design systems. Ensure all interfaces are consistent, easy- to-use, and effectively communicates?s corporate brand values.


* Research and evaluate emerging digital trends and technologies & provide thought leadership on adoption strategies. Gather, synthesize, and apply digital insights to inform strategies that integrate all addressable channels and media.


* Familiar with all media required to produce compelling content. Keeps current on industry, design field, technology, and leadership.


* Lead design strategy development across different lines of business with innovative, relevant solutions and distinct voices specific to consumer targets. Lead concept and design thinking sessions. Facilitate team deliverables, set quality standards and ensure the successful day to day running of the department. Develop and implement A/B or multivariate tests to provide in- depth insights on the effectiveness of online/digital initiatives.


* Collaborates with brand management to ensure that the design solutions meet the business goals and to provide creative and trend insights to guide their requests.


* Understands key business goals; supports senior leadership by translating direction into objectives that are can be supported and executed by their team.


* Develops staff to meet skill set and leadership requirements of the department; strong emphasis on supporting the first line managers under their direction.


* Sets an inspiring culture and workplace for their team; inspires the best possible work.

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