Automotive Digital Media Buyer

2 weeks ago

Fresno, United States Mendez Media Marketing Full time

Job Title: Automotive Digital Media Buyer

Company: Mendez Media Marketing, Inc

Location: Fresno, CA or remote (if out of area)

Employment Type: Full-Time


Who is Mendez Media Marketing: Mendez started 18 years ago and its growth has skyrocketed. Today, we are on another growth trajectory, with intentional growth in our path, and ready to evolve with the right team in place. As a result, we need a passionate, skilled digital media professional with automotive experience. Our agency believes that data reveals the best strategy at every turn... if you know what to ask, how to analyze it, and how to leverage into a strategy. Our headquarters are in Fresno, but our clients are all over the country. We are open to remote team members but also value building strong internal relationships


Job Summary: Mendez Media Marketing is seeking a highly skilled and motivated Automotive Digital Media Buyer to join our dynamic team. The ideal candidate will be responsible for planning, pacing, executing and reporting digital media campaigns across various platforms, with a strong focus on the automotive industry. This role requires a strong understanding of digital advertising, data-driven decision-making, and a passion and understanding for the automotive sector.


Key Responsibilities:

·     Media Planning & Buying: Develop and execute digital media strategies and budget recommendations tailored to automotive clients, ensuring maximum ROI. This includes managing SEM campaigns, programmatic ad buys, display, video, eblast, and social media ads while leveraging client first party and 3rd party data.

·     Campaign Management: Monitor, analyze, and optimize campaign performance across multiple digital platforms, including Google Ads, Facebook Ads, and automotive-specific ad networks.

·     Budget Management: Oversee media budgets, ensuring efficient allocation of funds to maximize campaign effectiveness while staying within client budgets.

·     Market Research: Conduct market research to identify new opportunities, trends, and consumer behavior patterns within the automotive industry.

·     Client Collaboration: Work closely with clients to understand campaign objectives, provide insights, and recommend strategies that align with client goals.

·     Performance Reporting: Generate client ready detailed reports and recommendations based on campaign performance, including key metrics that blend digital media results, G4 data, along with client CRM data and performance reporting to provide a comprehensive strategy in real time each week.

·     Vendor Relationships: Negotiate with digital media vendors and platforms to secure the best rates and placements for our clients.

·     Stay Updated: Keep abreast of the latest trends, tools, and technologies in digital media buying, particularly within the automotive sector.


Qualifications:

·     Education: Degree in Marketing or related field strongly preferred, or equivalent experience.

·     Experience: Minimum of 3-5 years of experience in a senior level digital media buying role, with a strong focus on the automotive industry.

·     Technical Skills: Proficiency in digital advertising platforms such as Google Ads, Facebook Ads Manager, and programmatic buying tools. Experience with analytics tools like Google Analytics is required.

·     Analytical Mindset: Strong ability to analyze data, identify trends, and make data-driven decisions to optimize campaign performance.

·     Negotiation Skills: Proven track record of negotiating media buys and securing favorable rates.

·     Communication: Excellent verbal and written communication skills, with the ability to present complex information clearly and persuasively. Must be willing to meet with clients via virtual meetings and in-person.

·     Team Player: Ability to work collaboratively in a fast-paced environment while managing multiple projects simultaneously.

·     Automotive Knowledge: A passion for the automotive industry and a deep understanding of its unique marketing challenges and opportunities. Experience with an automotive specific agency, digital media company or tool a strong plus.

·     Travel: Some travel may be required.


Benefits:

·     Competitive salary (based on experience) and performance-based bonuses.

·     Comprehensive health, dental, and vision insurance.

·     Opportunities for professional growth and development.

·     A dynamic and supportive work environment.


How to Apply: Interested candidates are invited to submit their resume and a cover letter (optional) detailing their relevant experience and why they are a perfect fit for this role to Michele@mendezmarketing.com. Please include "Automotive Digital Media Buyer Resume" in the subject line.

Mendez Media Marketing is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

 

  • Automotive Digital Media Buyer

    2 weeks ago

    Fresno, United States Mendez Media Marketing Full time

    Job Title: Automotive Digital Media BuyerCompany: Mendez Media Marketing, IncLocation: Fresno, CA or remote (if out of area)Employment Type: Full-TimeWho is Mendez Media Marketing: Mendez started 18 years ago and its growth has skyrocketed. Today, we are on another growth trajectory, with intentional growth in our path, and ready to evolve with the right...

  • Digital Marketing Specialist

    4 days ago

    Fresno, California, United States Career Nexus Full time

    About Career NexusCareer Nexus is a collaborative effort involving employers, educational and training institutions, nonprofits, and job seekers, designed to match interns with businesses that provide meaningful work-based learning opportunities best-suited to their strengths, interests, and skills. There's no other program quite like it.Our MissionThe...

  • Broadcast Operations Specialist

    2 weeks ago

    Fresno, California, United States Nexstar Media Group Full time

    Position Overview: The Broadcast Operations Specialist plays a crucial role in the execution of live and recorded media productions. This position encompasses various responsibilities, including directing newscasts, managing audio operations, and overseeing media center functions. Key Responsibilities: Operate studio and field cameras for both live and...

  • Broadcast Operations Specialist

    1 week ago

    Fresno, California, United States Nexstar Media Group Full time

    Position Overview: The Broadcast Operations Specialist plays a crucial role in the production and delivery of high-quality media content. This position encompasses several key responsibilities including directing newscasts, managing audio operations, and overseeing media center functions. Key Responsibilities: Operate studio and field cameras for both live...

  • Customer Experience Representative

    7 days ago

    Fresno, United States Broadway Media Full time

    Title: Customer Experience RepresentativeJob type: Full-time employee (In-Person, Remote for the right applicant)Location: Fresno, CaliforniaReports to: Community ManagerOverview: Are you passionate about theatre and eager to support productions of all kinds? As a Customer Experience Representative, you'll be the vital link between our innovative resources...

  • Operations Technician

    3 months ago

    Fresno, United States Nexstar Media Group Full time

    The Operations Technician has four primary tasks: Newscast Directing, Newscast Audio Operator, Media Center Operator and Master Control Operator. Operates studio cameras and field cameras for live and taped events Composes and frames shots, applying the technical aspects of light, lenses and camera settings to achieve the effects sought by directors,...

  • Broadcast Operations Specialist

    2 weeks ago

    Fresno, California, United States Nexstar Media Group Full time

    Position Overview: The Broadcast Operations Specialist plays a crucial role in the production process, focusing on various operational tasks that ensure seamless media delivery. Key Responsibilities: Manage and operate studio and field cameras for both live and recorded events. Compose and frame shots, utilizing technical knowledge of lighting, lenses, and...

  • Studio Operations Coordinator

    7 days ago

    Fresno, California, United States Nexstar Media Group Full time

    **Job Summary:**Nexstar Media Group is seeking a highly skilled and detail-oriented Broadcast Operations Specialist to join our team. As a key member of our operations team, you will be responsible for ensuring the smooth execution of live and taped events, including newscasts, studio productions, and other broadcast events.Key Responsibilities:Operate...

  • Broadcast Operations Specialist

    7 days ago

    Fresno, California, United States Nexstar Media Group Full time

    **Job Summary:**Nexstar Media Group is seeking a highly skilled Broadcast Operations Specialist to join our team. As a key member of our operations team, you will be responsible for ensuring the smooth execution of live and taped events.**Key Responsibilities:**Operate studio cameras and field cameras for live and taped events, applying technical knowledge...

  • IT Project Manager

    4 days ago

    Fresno, California, United States Titan Industries Full time

    About Titan IndustriesTitan Industries is a leading company in the automotive industry, dedicated to innovation and excellence. We are seeking a highly skilled IT Project Manager to join our team and drive our digital transformation forward.Job SummaryWe are looking for a seasoned IT Project Manager to lead our software development projects from planning to...

  • Account Executive

    6 days ago

    Fresno, United States Latino Media Network Full time

    Job DescriptionJob DescriptionDescriptionThe Role & YouLatino Media Network is seeking a seasoned multimedia executive and business developer who is also savvy with Social media and digital to identify, develop and cultivate qualified new business clients, generate revenue and drive business growth. The successful candidate will be strategic, assertive,...

  • 24-25 AY Temporary Faculty Pool

    3 months ago

    Fresno, United States Fresno State Full time

    Temporary Faculty Pool - Lecturer in Media, Communications and Journalism Lecturer in Broadcast and Digital Journalism Department Overview [Department website] Since 1928, the Media, Communications and Journalism Department has prepared thousands of students for professional media careers. The department currently offers courses in advertising,...

  • 24-25 AY Temporary Faculty Pool

    3 months ago

    Fresno, United States Fresno State Full time

    Temporary Faculty Pool - Lecturer in Media, Communications and Journalism Lecturer in Film and Media Arts Department Overview [Department website] Since 1928, the Media, Communications and Journalism Department has prepared thousands of students for professional media careers. The department currently offers courses in advertising, broadcast...

  • Digital Arts and Coding Instructor for Summer Programs

    1 week ago

    Fresno, California, United States Black Rocket Productions Full time

    Position OverviewAt Black Rocket Productions, we are excited to announce openings for passionate individuals to join our summer educational initiatives. Our programs focus on technology and creativity, providing an engaging environment for children.About the Role:As a Lead Instructor, you will guide students aged 8-14 through innovative courses in coding,...

  • Real Estate Agent

    3 months ago

    Fresno, United States Keller WilliamsCA Realty Training Full time

    Job DescriptionJob DescriptionJoin the Keller Williams Realty Team!New and experienced agents alike are encouraged to apply to join the KW family. Applicants without a real estate license are invited to apply. You need a license to become a real estate agent before being considered for the position. If you are unlicensed or in the process, once your...

  • Marketing Strategist Level 1

    1 week ago

    Fresno, United States Career Nexus Full time

    Job Description As a Marketing Strategist Level I, you will play a crucial role in our company's digital marketing efforts. We are looking for a talented individual with expertise in social media and website design to enhance our online visibility, engage our target audience, and achieve our marketing objectives. This part-time position offers an exciting...

  • Marketing Coordinator

    1 day ago

    Fresno, United States AEG Full time

    Job Title: Coordinator, MarketingJob Duties: Marketing and Social Media Reports to: Director, Marketing & CommunicationsContract type: Permanent, full-timeHours: Monday-Friday as required, holidays and weekends as neededLocation: Fresno, CAThe Fresno Grizzlies are looking for a creative, highly motivated, proactive, and passionate individual to join the...

  • Driver - Fresno, CA

    2 weeks ago

    Fresno, United States e-Dealer Full time

    **Driver - Fresno, CA** Operations Fresno, California Minimum Experience **Entry-level** E INC is the parent company of EBlock and EDealer, unifying our approach to products, services, and strategies under one Vision and one Mission: to create the best digital auction and retailing platform in the world by connecting the automotive wholesale and retail...

  • Driver - Fresno, CA

    2 weeks ago

    Fresno, United States e-Dealer Full time

    **Driver - Fresno, CA** Operations Fresno, California Minimum Experience **Entry-level** E INC is the parent company of EBlock and EDealer, unifying our approach to products, services, and strategies under one Vision and one Mission: to create the best digital auction and retailing platform in the world by connecting the automotive wholesale and retail...

  • Account Executive

    2 weeks ago

    Fresno, United States JCS Marketing Inc Full time $41,600 - $100,000

    Job DescriptionJob Description *This position offers a small base salary with significant commission potential. Are you passionate about helping businesses in the agriculture industry grow? Join JCS Marketing, Inc., a leading full-service agency specializing in agriculture. We offer tailored marketing, design, and development services, produce respected...